BMW expands model range in Thailand; introducing BMW X3 xDrive20i and BMW 116i M Sport

Thursday 19 September 2013 11:09
BMW Group Thailand has announced the availability of both the BMW 116i M Sport, priced at 1,999,000 Baht (incl VAT) and BMW X3 xDrive20i, priced at 3,099,000 Baht (incl VAT.) through BMW authorized dealerships. Both models compliment BMW Group Thailand’s expanding product portfolio in the Kingdom and further strengthen BMW Group‘s position as the most innovative carmaker in Thailand‘s premium segment.

BMW X3 xDrive20i: efficiency, power and technology with new 4-Cylinder TwinPower Turbo engineWith its award-winning engine and enhanced equipment range, the BMW X3 xDrive20i has the perfect prerequisites to perpetuate the BMW X3 success story. From its inception, the new BMW X3 has occupied the top slot among the competition by virtue of its compelling driving pleasure, convincing versatility and commanding presence anchored in high-calibre design and no-compromise premium quality. Now Thailand welcomes a new additions to the model range in the shape of the BMW X3 xDrive20i. Complete with multi-award winning engine featuring BMW TwinPower Turbo technology endows the BMW X3 xDrive20i with a further optimised performance to fuel consumption ratio, extending its lead even further on the efficiency front.

The SAV’s outstanding agility is further complimented with intelligent BMWxDrive all-wheel drive as standard — and enhanced ride comfort. Thanks to a comprehensive range of BMW EfficientDynamics technology, including the Auto Start-Stop function and the eight-speed automatic transmission, the BMW X3 xDrive20i also achieves top ratings in its segment for fuel consumption and CO2 emissions.

Lively power curve and optimised efficiency.

The BMW X3 xDrive20i will be available as the new entry-level model among the petrol variants. Its 2.0-litre four-cylinder unit blends a hallmark BMW sporty power curve with exceptionally high efficiency. The engine’s BMW TwinPower Turbo technology includes a turbocharging system based on the twin-scroll principle, along with High Precision Injection direct petrol injection, Double-Vanos variable camshaft control and VALVETRONIC variable valve control.

An already diverse range of standard equipment and special options has been further boosted by a number of specific enhancements. The convenience of the Auto Hold function, for example, will be augmented by the automatic release of the electromechanical parking brake.

There is no end to BMW Group‘s quest for the next innovation and it's not just about greater power and more efficient performance; it's also about safety. All vehicles are prepared to expect the unexpected and the BMW X3 xDrive20i come complete with the full suite of BMW safety features including; front and side airbags for front passengers, head airbag for front and rear and side-impact protection. Drivers can also rely upon Dynamic Stability Control, Dynamic Traction Control andAntilock Braking System.

BMW 116i M Sport: Unique driving pleasure in a premium compact car

The model encorporates BMW’s exclusive M Sports Package, which helps to show off the high-tech, dynamic facets of the new BMW 1 Series to best advantage. The M Sports Package further accentuates and visually and authentically underlines the car’s dynamic potential; it is comprised of exterior features displaying powerful aesthetics, a sporty interior design and unrivalled performance, offering an even better balance between sportiness and driving comfort, improved functionality, and Driving Experience Control function previously available only in higher segments. All of this makes the BMW 116i M Sport ideally predestined to consolidate its competitive edge over its rivals, all at the attractive price of 1,999,000 Baht.

Unparalelled Driving Performance

Agile handling, exclusive equipment features and an elegantly sporty design have secured the status of the BMW 116i M Sport as a passport to an elevated level of driving pleasure in the premium compact segment. Driving comfort and handling are greatly enhanced thanks to rear-wheel drive and 50/50 axle load balance, making every road, every corner and every driving situation a pleasure. With its outstanding handling and design, innovative technology and premium image, the new BMW 1 Series has consolidated its position as a pioneering individualist in the compact segment..

The BMW 116i M Sport is currently available with the latest-generation four-cylinder petrol engine offering dynamic power delivery and outstanding fuel efficiency thanks to BMW TwinPower Turbo technology. The design draws on the by BMW engineers' long experience of building high-performance turbo engines and creates unforgettably dynamic moments without equal in its compact class.

Meticulous Design, Inside and Out

With its vivacious elegance and striking lines the premium compact BMW 116i M Sport is the embodiment of responsiveness and innovation. Its youthful, lively design and high-quality features all allign to create a driving experience without parallel. The design quality of the BMW 116i M Sport, which is unique in the compact segment, is particularly evident in the distinctive BMW lines and dramatically curved surfaces. Its exciting, elegant, innovative design being an expression of its sporty soul. A BMW 116i M Sport with its M aerodynamic package selectively channels the airstream in order to reduce drag and hence fuel consumption, in-line with the BMW EfficientDynamics philosophy. The result is increased driving stability, a more agile driving performance

The interior offers a premium finish, dynamic lines and driver-friendly cockpit , which give the new BMW 116i M Sport a fresh, youthful and modern feel, with a focus on spaciousness and driving pleasure, turning the interior of a BMW 116i M Sport equipped with the M Sports Package into a profoundly unique premium compact driving experience.

Pricing and availability

BMW 116i M Sport is priced at 1,999,000 Baht (VAT incl.) BMW X3 xDrive20i is priced at 3,099,000 Baht (VAT incl.) and both are now available through BMW authorized dealerships.

Customer’s peace-of-mind: BMW Services Inclusive

As the cornerstone of the customer-excellence strategy, the BSI programs (BMW Service Inclusive) will continue to provide BMW customers the low cost of ownership and peace of mind. The maintenance coverage of 5 years or 100,000 km - with an optional extension of 1 year or 20,000 km with the BSI Extension Program - giving BMW the quality of care it deserves for a total of 6 years or 120,000 km.

The BSI package is tied to the vehicle, so the subsequent owner can enjoy all its benefits for the remaining duration of the contract, thus contributing to the higher resale value of BMW in return.