Mr Takayuki Sugiyama, President of Suzuki Motor (Thailand) Co., Ltd. said: “Suzuki wants to thank all of Thai customers for their ongoing trust and confidence in our quality products and services. This has resulted in a growth rate of 200 percent over three consecutive years, making Suzuki the Japanese car maker marking highest growth rate in the market. Thanks to the popularity of the Suzuki Swift sport compact which is able to maintain the market’s number one position in terms of sales in the past months. In addition, our new 7-seater family MPV "All New Suzuki Ertiga", launched in the first quarter of this year, also received overwhelming response from the market too.
To underscore its market leadership and respond to the 30th Thailand International Motor Expo 2013’s concept of “Innovative Energies — World-Changing Vehicles”, Suzuki this year is introducing the world premiere of Suzuki A: Wind, the newest concept car. This is the latest world class energy-efficient prototype and another breakthrough vehicle for Suzuki. This is a beginning of the new era of Eco car, to be fully equipped with new standards, to rock the Thailand’s automotive market again. Moreover, the New Suzuki Swift Energy Green Limited Color will also be introduced too. The vehicle comes in stylish green metallic to respond to the demands of the new generation customers whose lifestyles are unique.
Mr Wallop Treererkngam, General Manager, Suzuki Motor (Thailand) Co., Ltd. said: “Previously, Suzuki has proved to be a huge success in marketing compact and Eco cars. The company is confident that the trend and direction of compact and Eco cars is likely to grow and continue to gain popularity among customers undoubtedly. Studies of the market in the past several years until now, found a dramatic increase in the number of consumers giving their interest into compact cars. The increase is accounted for almost 20 percent of the whole passenger cars. The compact and Eco car market has expanded more than 5 times in the past 4 years, with more than 277,846 units sold because of its popularity. This partly was contributed by the Government’s stimulus plans while another part was from the car makers’ marketing promotional campaigns launched to boost the market. This may result in total sales of vehicles at the end of this year to reach 1.3 million units”.
“At Suzuki, we have implemented our strategic marketing plans targeting the next generation consumers who are interested in energy-efficient vehicle that comes with quality and value rather than sticking to brand. We focus on variety of models starting from our sport compact Suzuki Swift. In addition, we also target the next generation consumers, who are building a modern family, introducing our new 7-seater family MPV "All New Suzuki Ertiga". This new MPV that emphasize on both quality and value is specifically designed to respond to multi-purpose usage”.
”Moreover, we plan to develop a series of new models of compact and Eco cars that meet the universal standards to hit the market by emphasizing on quality and value to maintain our position as a premium eco-car maker. And to meet the needs of customers’ lifestyle under the concept Way of Life! Suzuki plans to implement the marketing programs, communications, advertising and marketing activities including ongoing customer relationship management activities, rather than offering discounts and promotions." Mr Wallop added.
“Regarding Aftersales services, Suzuki continues to expand the supplier network, showrooms and service centres nationwide through these several years to respond to the increasing numbers of customers. Customers nationwide can rest assured they shall receive the high-quality Aftersales services promptly at the modern showrooms and service centres, supervised by professionally qualified personnel. Modern equipment, genuine spare parts and accessories are available at standard prices, guaranteed by Suzuki. We plan to have 80 showrooms and service centres nationwide by the end of 2013. By the end of 2014, we shall continue to expand our showrooms and service centres to 100”.
“At the 30th Thailand International Motor Expo 2013, Suzuki displays all models of its vehicle and offers many special privileges. Come visit us and have a test drive today. We at Suzuki ensure that we shall never cease to continue creating the exciting vehicles to meet the modern lifestyles under the concept Way of Life! and answer to all the changes from now on and in the future,” Mr Wallop concluded.
Suzuki is offering special privileges to customers nationwide when making a purchase of :
SUZUKI SWIFT 1.25 liters or NEW SUZUKI SWIFT Energy Green Limited Color, with free first class insurance. (Note: The Company reserves the right to change details without prior notice).
ALL NEW SUZUKI ERTIGA, with free first class insurance.
SUZUKI CARRY, get free first class insurance and PTT Blue Innovation cash card worth 3,000 baht for gas filling at PTT petrol station.
Experience all of Suzuki quality vehicles, with special promotions at Motor Expo 2013 and all Suzuki showrooms nationwide. For more information, please contact Suzuki Motor (Thailand) Co., Ltd. (From landline, call 1800-600-900. From mobile phone, call 1400-600-900) or visit www.suzuki.co.th, www.facebook.com/NewSuzukiSwift, and www.facebook.com/SuzukiErtigaThailand .