Fourth Authorized Dealership in the CountryA New Milestone for Harley-Davidson Asia Pacific
American leisure motorcycle manufacturer Harley-Davidson recently announced the opening of its newest dealership, Harley-Davidson® of Pattaya to further reinforce the brand's continued commitment to Thailand. The Pattaya dealership is the fourth authorized dealership for Harley-Davidson in Thailand, and is owned and operated by Eastern Thai Riders Co., Ltd.
Harley-Davidson owners, riders from Pattaya and throughout Thailand, along with Mr. Sontaya Kunplome – Former Minister of Tourism and Sports and H.O.G. were presented at the opening.
Mr. Peter Mackenzie, Managing Director of Harley-Davidson Asia Emerging Markets, said, "Pattaya is undoubtedly the heart of Chonburi and arguably one of the most famous cities in Thailand. Not only is it a tourism hub but also acts as the business center of many industries such as the financial, entertainment, and sports industry. At Harley-Davidson, our goal is to develop a trusted network of independently owned dealerships, offer great experiences that draw more people into the sport of motorcycling, and fulfil the riders' dreams of personal freedom. The launch of the latest dealership here in Pattaya will give riders access to unrivalled products and services direct from the legendary brand, while adding their own welcoming local touch."
The new dealership will offer Harley's entire range of bikes, including the Dark Custom line, featuring the Roadster™, Iron 883™, Forty-Eight®, and Harley-Davidson Street™ motorcycles, sleek machines that offer an authentic, affordable experience to a new generation of riders. Also available will be best-in-class after-sales services and original parts for owners to customize their motorcycles, as well as apparel and riding activities. It will serve as a platform for local riders and enthusiasts to share their passion for riding together across Thailand's many breathtaking destinations.
Mr. Anuwat Inthraphuvasak, Managing Director of Harley-Davidson of Pattaya said, "Welcome to the new home of Harley-Davidson in Pattaya. It is about time for riders here to experience the thrill of owning a true American legend. Harley-Davidson's presence in Pattaya adds much excitement to the district, known for passionate minds who will appreciate the iconic brand's spirit of freedom and adventure."
He also expressed his gratitude on behalf of his team to the opportunity given by the Harley-Davidson Motor Company, "It is an honor to be chosen by, to be partner with, and above all, to be welcomed to the Harley-Davidson family. Furthermore, we are more than confident that Harley-Davidson of Pattaya can accommodate and grow the passion for riding in Eastern Thailand backed up by our long-time experience in the automotive business."
Harley-Davidson of Pattaya is located at the Sukhumvit 91/2 Pattaya Road Chonburi and will deliver a complete, authentic Harley-Davidson ownership experience. Additionally, the dealership will serve as a platform for local riders and enthusiasts to share their passion for riding together.
For more information please call 038 255 255 or visit www.Harley-DavidsonPattaya.com.