Latest Driver Technology is #Very Important# to 1 in 3 People Across 17 Countries [GfK Study]

Automotive Press Releases Friday February 24, 2017 12:00
NUREMBERG, Germany--24 Feb--PRNewswire/InfoQuest

Independent global researcher, GfK, has released findings showing which vehicle features, from a given list, people see as being 'very important' in a vehicle. Hygiene factors of safety in an accident, reliability, fuel economy and low running costs naturally top of the list. However, significant numbers state that the latest driver technology and passenger technology are 'very important' to them - and the percentage of people claiming this increases notably with income.

Over a third (36 percent) of the online population across 17 countries see having the latest driver technology in a vehicle (e.g., steering or parking assist, adaptive cruise control, keyless entry or ignition) as 'very important', and over a quarter (28 percent) say the same for the latest passenger technology (audio or video streaming, social network connectivity, etc.).

Importance of vehicle technology increases with income

Looking at these results by income - i.e. breaking each countries' earners down into quartiles - there is notable difference in the numbers that say having the latest technology in their vehicle is 'very important'. On average, 44 percent of people in the high income quartile (the top quarter of the total income in each country), see the latest driver tech as 'very important', compared to just 30 percent of people in the low income quartile (the bottom quarter of total income within each country). Likewise, for the latest passenger tech, 35 percent of those in the high income quartile say it's very important, versus 22 percent on those in the low income quartlie.

The effect of income on what people see as important in their vehicle is seen across a range of features, not just the vehicle technology - in particular the quality of workmanship, a comfortable interior, a spacious interior, a powerful engine, the reputation of the manufacturer. In other areas such as the fuel economy or environmentally friendly, the results are much more even across all income bands.

Driver technology is most important in Brazil, China and Korea

Brazil (48 percent), China (43 percent) and Korea (42 percent) have the highest overall percentages saying that the latest driver technology is 'very important'. And for the latest passenger technology, China (37 percent), Brazil (36 percent) and Mexico (30 percent) have the highest percentages saying it is 'very important'.

Siegfried Hoegl, GfK's Global Head of Automotive Research, comments, "The value of these findings for vehicle manufacturers lies in being able to assess precisely which features different consumer segments say appeal most to them - and adjust marketing content and product development to match those aspirations. By combining this attitudinal data with analysis of actual sales across different markets and consumer segments, or insights from running in-depth car clinics, we help our clients to fine-tune their customer insights to the maximum extent - both globally and at country-specific level."

Download full findings for each of the 17 countries, visit http://www.gfk.com/global-studies/global-study-overview
Source: GfK

Latest Press Release

Mazda Opens Engine Machining Factory at Thai Powertrain Plant Increasing engine production capacity in Thailand to 100,000 units per year

Mazda Motor Corporation today announced the opening of a new engine machining factory at its powertrain plant in Thailand's Chonburi Province, Mazda Powertrain Manufacturing (Thailand) Co., Ltd. (hereinafter, MPMT). Mazda's Representative Director,...

Pioneer Launches Flagship Z-Series Subwoofers That Deliver Booming Bass Without the Bulk

Pioneer Electronics Asia Centre, a leader in aftermarket car audio, today announced its latest line-up of subwoofers designed to deliver deep, powerful and accurate bass while maintaining a compact body that's easy to install. This new line-up includes...

Autostadt Completes Successful Year in 2017 with a Record Number of Visitors in a Single Month

- Summer and winter programmes attract enthusiastic visitors in the hundreds of thousands - UNESCO presents award for Autostadt educational curriculum For the first time in Autostadt history, the Volkswagen Group communication platform attracted more...

5-Star Safety Rating for Mitsubishi Motors Eclipse Cross from ASEAN NCAP ahead of Regional Release

All-new SUV Coupe secures high marks in regional safety test before launch at the Singapore Motorshow Mitsubishi Motors Corporation (MMC) announced today that the all-new Eclipse Cross SUV Coupe received a 5-star rating from the ASEAN New Car Assessment...

BMF 2018 great celebrates a decade.

16 world renowned motorcycle brands congratulate the greatness with expecting over 650 machines booking. "Bangkok Motorbike Festival 2018" (BMF 2018) the greatest motorcycle festival in South East Asia has great celebrates a decade; 16 world renowned...

Related Topics