Latest Driver Technology is #Very Important# to 1 in 3 People Across 17 Countries [GfK Study]

Automotive Press Releases Friday February 24, 2017 12:00
NUREMBERG, Germany--24 Feb--PRNewswire/InfoQuest

Independent global researcher, GfK, has released findings showing which vehicle features, from a given list, people see as being 'very important' in a vehicle. Hygiene factors of safety in an accident, reliability, fuel economy and low running costs naturally top of the list. However, significant numbers state that the latest driver technology and passenger technology are 'very important' to them - and the percentage of people claiming this increases notably with income.

Over a third (36 percent) of the online population across 17 countries see having the latest driver technology in a vehicle (e.g., steering or parking assist, adaptive cruise control, keyless entry or ignition) as 'very important', and over a quarter (28 percent) say the same for the latest passenger technology (audio or video streaming, social network connectivity, etc.).

Importance of vehicle technology increases with income

Looking at these results by income - i.e. breaking each countries' earners down into quartiles - there is notable difference in the numbers that say having the latest technology in their vehicle is 'very important'. On average, 44 percent of people in the high income quartile (the top quarter of the total income in each country), see the latest driver tech as 'very important', compared to just 30 percent of people in the low income quartile (the bottom quarter of total income within each country). Likewise, for the latest passenger tech, 35 percent of those in the high income quartile say it's very important, versus 22 percent on those in the low income quartlie.

The effect of income on what people see as important in their vehicle is seen across a range of features, not just the vehicle technology - in particular the quality of workmanship, a comfortable interior, a spacious interior, a powerful engine, the reputation of the manufacturer. In other areas such as the fuel economy or environmentally friendly, the results are much more even across all income bands.

Driver technology is most important in Brazil, China and Korea

Brazil (48 percent), China (43 percent) and Korea (42 percent) have the highest overall percentages saying that the latest driver technology is 'very important'. And for the latest passenger technology, China (37 percent), Brazil (36 percent) and Mexico (30 percent) have the highest percentages saying it is 'very important'.

Siegfried Hoegl, GfK's Global Head of Automotive Research, comments, "The value of these findings for vehicle manufacturers lies in being able to assess precisely which features different consumer segments say appeal most to them - and adjust marketing content and product development to match those aspirations. By combining this attitudinal data with analysis of actual sales across different markets and consumer segments, or insights from running in-depth car clinics, we help our clients to fine-tune their customer insights to the maximum extent - both globally and at country-specific level."

Download full findings for each of the 17 countries, visit http://www.gfk.com/global-studies/global-study-overview
Source: GfK

Latest Press Release

One2car.com launches vehicle inspection service Skilled and professional automotive engineers provide service to build trust among used car buyers and sellers

One2car.com, the largest and most trusted website for new and used cars in Thailand and part of the iCar Asia Thailand network, has officially launched its new vehicle inspection service, which will be carried out by a certified and professional...

Photo Release: PTT in collaboration with Continental exploring the possibility of tires and related business

Mr.Chansin Treenuchagron, Senior Executive Vice President, Downstream Business Group Alignment, PTT Plc. (in the center) Mr. Auttapol Rerkpiboon, Senior Executive Vice President, Oil Business Unit, PTT Plc. (fourth from the right) Mr. Thomas Chambers,...

INGRS expects a Strong Recovery of Asias Car Industry The Large Auto Parts Maker with operations in 4 Countries plan further investment

Ingress Industrial (Thailand) PCL ("INGRS") plans to make further investments to expand its foothold in ASEAN and India. Currently, the Group has 9 companies in 4 key Asian countries, serving large customer base with the expectation of a strong recovery...

Goodyear reports first quarter 2017 results

The Goodyear Tire & Rubber Company recently reported results for the first quarter of 2017. "These results are a great outcome given an environment of rising raw material costs and weaker demand," said Richard J. Kramer, chairman, chief executive...

Photo Release: The worlds first delivery of UD Croner to the premier customers

The world's first delivery of UD Croner to the premier customersSince UD Trucks (Thailand) has launched the all new medium duty truck UD Croner recently, there was the world's first batch delivery to the premier customers of 11 companies. Seen, Mr....

Related Topics