Latest Driver Technology is #Very Important# to 1 in 3 People Across 17 Countries [GfK Study]

Automotive Press Releases Friday February 24, 2017 12:00
NUREMBERG, Germany--24 Feb--PRNewswire/InfoQuest

Independent global researcher, GfK, has released findings showing which vehicle features, from a given list, people see as being 'very important' in a vehicle. Hygiene factors of safety in an accident, reliability, fuel economy and low running costs naturally top of the list. However, significant numbers state that the latest driver technology and passenger technology are 'very important' to them - and the percentage of people claiming this increases notably with income.

Over a third (36 percent) of the online population across 17 countries see having the latest driver technology in a vehicle (e.g., steering or parking assist, adaptive cruise control, keyless entry or ignition) as 'very important', and over a quarter (28 percent) say the same for the latest passenger technology (audio or video streaming, social network connectivity, etc.).

Importance of vehicle technology increases with income

Looking at these results by income - i.e. breaking each countries' earners down into quartiles - there is notable difference in the numbers that say having the latest technology in their vehicle is 'very important'. On average, 44 percent of people in the high income quartile (the top quarter of the total income in each country), see the latest driver tech as 'very important', compared to just 30 percent of people in the low income quartile (the bottom quarter of total income within each country). Likewise, for the latest passenger tech, 35 percent of those in the high income quartile say it's very important, versus 22 percent on those in the low income quartlie.

The effect of income on what people see as important in their vehicle is seen across a range of features, not just the vehicle technology - in particular the quality of workmanship, a comfortable interior, a spacious interior, a powerful engine, the reputation of the manufacturer. In other areas such as the fuel economy or environmentally friendly, the results are much more even across all income bands.

Driver technology is most important in Brazil, China and Korea

Brazil (48 percent), China (43 percent) and Korea (42 percent) have the highest overall percentages saying that the latest driver technology is 'very important'. And for the latest passenger technology, China (37 percent), Brazil (36 percent) and Mexico (30 percent) have the highest percentages saying it is 'very important'.

Siegfried Hoegl, GfK's Global Head of Automotive Research, comments, "The value of these findings for vehicle manufacturers lies in being able to assess precisely which features different consumer segments say appeal most to them - and adjust marketing content and product development to match those aspirations. By combining this attitudinal data with analysis of actual sales across different markets and consumer segments, or insights from running in-depth car clinics, we help our clients to fine-tune their customer insights to the maximum extent - both globally and at country-specific level."

Download full findings for each of the 17 countries, visit http://www.gfk.com/global-studies/global-study-overview
Source: GfK

Latest Press Release

BORGWARD BX5 Celebrates Its Market Launch in China

Borgward Group AG is continuing to pursue its growth strategy with the sales launch of the Borgward BX5 in China. Featuring a length of 4.48 meters and a wheelbase of 2.68 meters, the new vehicle went on sale in today's fastest growing SUV segment. The...

Ford Tests Large Scale 3D Printing with Light-Weighting and Personalization in Mind

· Ford Motor Company is testing 3D printing of large scale car parts using the Stratasys Infinite Build 3D printer · Ford is the first automotive company to trial this technology with Stratasys, and is currently exploring potential...

Honda unveils the all-new Honda CR-V, powered by a 1.6L i-DTEC DIESEL TURBO engine for the first time, with a wide range of advanced features and equipment, ready to leverage the premium SUV standard

- Powered by a 1.6L i-DTEC DIESEL TURBO engine with a Shift-by-Wire nine-speed automatic transmission, or a 2.4L DOHC i-VTEC engine with a CVT transmission. - Introducing spacious third-row seating with seven seats in total and a Hands-free Power...

Goodyear presents CityCube, a unique concept tire for the Toyota i-TRIL concept car

The Goodyear CityCube features sensor technology and mixed fitment for Toyota's innovative concept car Goodyear presents its latest concept tire, Goodyear CityCube, designed for the Toyota i-TRIL concept car unveiled at the 2017 Geneva International...

Honda unveils features of i-DTEC DIESEL TURBO Engine that comes with the 9-speed automatic transmission in The All-new Honda CR-V ahead of its official launch on March 24

Honda Automobile (Thailand) Co., Ltd., unveiled appealing features of its advanced intelligent powertrain i-DTEC DIESEL TURBO Engine for the first time in Thailand integrated with 9-speed automatic transmission in the 'All-new, fifth-generation Honda...

Related Topics