World Premiere: New Range Rover Velar Revealed at the Design Museum With Built In Digital ButlerAutomotive Press Releases Thursday March 2, 2017 09:06
- The Design Museum, London hosts the world premiere of the new Range Rover Velar as it reveals and exhibits a vehicle for the first time
- Range Rover Velar: designed, engineered and manufactured in the UK
- Velar is the new addition to the Range Rover family, filling the space between the Range Rover Evoque and the Range Rover Sport
- Consumer focussed technology turns the car into a digital butler to enhance customers' lives
- Velar now on public display in the Design Museum until 5 March, signalling the start of an on-going Jaguar Land Rover partnership
- For full product information, images of the event and VIPs, visit http://www.media.landrover.com
- For high resolution films and interviews visit https://www.broadcast.jaguarlandrover.com/sections/landrover
The fourth member of the Range Rover family was unveiled in spectacular style to a capacity audience at the Design Museum, London, who also enjoyed a Velar photographic exhibition by world renowned photographer Gary Bryan. The images are now being showcased on the brand's Instagram channel: @landrover
Velar is the first ever vehicle to be launched and displayed at the new Design Museum, which opened to the public in November 2016 after moving from its original Shad Thames location. The new model was simultaneously shown for one night only in a pop-up display on Kensington High Street, West London, alongside the Range Rover Evoque, Range Rover Sport and Range Rover.
Velar is now on public display in the Design Museum, London, in a unique installation, open until 5 March 2017. The exhibit is called 'Reductionism', showcasing the philosophy of stripping away complexity to reveal true quality.
The last time Land Rover displayed a vehicle in this way was in the early 1970s when the original Range Rover was shown at the world-famous Louvre Museum in Paris, as an example of "exemplary industrial design".
Land Rover Chief Design Officer, Gerry McGovern, said: "We are delighted to be able to begin our partnership with the Design Museum with such a significant vehicle. The new Range Rover Velar brings a new dimension of modernity to our brand while reinforcing our total commitment to design and engineering excellence."
Peter Virk, Jaguar Land Rover's Director of Connected Car & Future Technology said: "Two high definition 10-inch touchscreens are your window into the world. The connected infotainment system learns from you and anticipates your needs, serving you what you want, when you want it - but never intrudes letting you enjoy the drive, while it takes the stress out of daily life, like any good butler or digital personal assistant should."
Advanced consumer technology is reflected in the use of trend setting materials. Unique in the segment, the Velar offers a sustainable, premium textile seat material as an alternative to leather. The Dapple Grey material was developed together with Kvadrat, Europe's leading manufacturer of high-quality design textiles, and is complemented with Suedecloth inserts.
Pivotal to the contemporary, design of Velar are the full Matrix-Laser LED headlights, the most slender ever to appear on a production Land Rover, the flush deployable door handles, and the Burnished Copper coloured detailing on the front bumper blades and fender vents.
Five engines are offered at launch, ranging from the clean, responsive 180PS 2.0-litre Ingenium diesel, to the potent 380PS supercharged 3.0-litre V6 petrol engine. A 300PS Ingenium petrol engine will join the Velar range later in 2017.
Production of all Range Rover models supports more than 15,000 British jobs and a further 60,000 in the supply chain. Production of all Jaguar Land Rover models at the four UK manufacturing plants directly supports more than 40,000 British jobs and a further 250,000 in the supply chain.
- The name Velar is part of Range Rover's rich heritage, its origin dating back to the first Range Rover prototypes designed by Charles Spencer King in the Sixties. When development engineers needed to hide the true identity of the 26 pre-production Range Rovers, they chose the name Velar, derived from the Latin velare meaning to veil or cover.
- Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's SUV sectors, with 80 per cent of this model range exported to over 170 countries.
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