SAIC Roewe RX5 and Roewe eRX5 won the German IF DESIGN AWARD 2017

Automotive Press Releases Monday March 20, 2017 11:42
Bangkok--20 Mar--Total Quality PR

German iF Design Award Organizing Committee announced that SAIC Roewe RX5 and Roewe eRX5 (its new energy model) won the "IF DESIGN AWARD 2017" which was another time for Roewe brand to top the most high-profile design stage

Ultrahigh level of appearance is a great trick for Roewe RX5 to achieve industry and customer acceptance rapidly and to break the long-term monopoly of the auto design awards by the joint venture models and the"rhythm design" is the essence of Roewe RX5's appearance. As the first mass-produced model using "rhythm design" language, the general design of Roewe RX5 integrates with SAIC design team's understanding of Chinese customers' aesthetic and the latest design trends to highlight the consistent "taste" and "technology" of Roewe brand. The combination of the golden sectioned western beauty and Oriental rhythm as well as the tough yet elegant outer contour design balances the hard character and urban style of SUV.

Every detail of Roewe RX5 is designed "meticulously" with 3.5mm body panel fillet radius, the largest interior "soft decoration" area, "winged grille" front face full of great three-dimensional sense, matrix-style LED headlamps, glorious peak waistline adopting the idea of Chinese calligraphy, supersized panoramic sunroof, etc., demonstrating the superb technology quality of SAIC which can be abreast with international standards and applying another powerful tool to break the long-term monopoly by the joint venture brands in market segment.

Beginning with Roewe RX5, Chinese brands will no longer compete with joint venture brands face-to-face only relying on configuration and price, but truly step into the "quality-price ratio" era and bring greater impetus to the reform and development of China autos.

More about IF Design Award

The iF Product Design Award was introduced in 1954 and is annually conferred by the iF International Forum Design. Today, this award is regarded as one of the most important design competitions worldwide and are recognized as a symbol of design excellence around the world. Now spanning multiple disciplines, each year the iF attracts more than 5,500 entries from around 59 nations, which are judged by renowned experts, with the best of them receiving an iF seal of outstanding design quality. The best of the best are awarded with an iF gold award, known as the "Design Oscar".


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