Ford Thailands First Quarter Sales Jump 50 Percent

Automotive Press Releases Tuesday April 25, 2017 10:16
Bangkok--25 Apr--Hill Knowlton Strategies
· First quarter sales rise 50 percent to 12,938 vehicles, led by strong demand for Ranger, Everest and EcoSport
· Ranger caps first quarter with all-time record monthly sales and segment share
· Ford's overall market share in first quarter jumps 1.4 percentage points to 6.2 percent

Ford Thailand today announced its first quarter sales jumped 50 percent year-over-year to 12,938 vehicles, driven by continued strength in demand for the segment-defining Ranger pickup truck, and its Everest and EcoSport SUVs.

The exceptional first quarter allowed Ford to continue outpacing the overall Thai industry, and boost its total market share for the quarter to 6.2 percent, up 1.4 percentage points from the same quarter last year.

"We continue to make significant progress in Thailand, particularly with the success of Ranger, which continues to increase its share of the highly competitive pickup truck segment," said Narong Sritalayon, deputy managing director, Ford Thailand.

The Ranger remains far-and-away Ford's flagship model in Thailand, with its first quarter sales increasing 58 percent year-over-year to 10,482 vehicles. Ranger sales accounted for 11.3 percent of Thailand's pickup truck segment in the first quarter, up from 8.2 percent from a year ago.

In March, the 'Built Ford Tough' Ranger delivered all-time best monthly sales and segment share, as retail sales soared 76 percent to 4,524 vehicles for 12.6 percent of the pickup truck segment for the month.

The full Ranger lineup in Thailand includes 24 different models, from its high-series Wildtrak and premium version of its XLT variant, the Ranger FX4, to four additional Ranger XL and XLS variants – providing great customer choice and meeting a wide-range of work and recreational needs.

The popular Everest mid-size SUV contributed to Ford's first quarter performance with total sales that increased 24 percent to 1,764 vehicles, and capturing 12 percent share of its segment for the quarter.
Engineered for the extraordinary, the Everest redefines consumer expectations for a mid-sized SUV with its bold design and refined interior, off-road capability with on-road comfort.

The Everest is one of the smartest vehicles in its segment with advanced driver-assist technologies that included Adaptive Cruise Control, Forward Collision Warning System, Lane Keeping System, Auto High Beam Control and Driver Alert System.

The EcoSport compact SUV also contributed to Ford's quarterly performance with sales rising 27 percent year-over-year to 463 vehicles. The EcoSport, which is E85 compatible, combines small-car practicality and the agility of an SUV.


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