MCH Group Launches Grand Basel as First Global Salon for the World#s Most Important Automobiles

Automotive Press Releases Friday September 1, 2017 09:05
BASEL, Switzerland--1 Sep--PRNewswire/InfoQuest
  • Pictures and videos are available for download during the evening of 31st August at: http://www.presseportal.de/nr/127729 -

MCH Group, one of the world's leading live marketing companies headquartered in Basel/Switzerland, is launching a new global exhibition format: Grand Basel, the first salon for the world's most important and valuable automobiles of the past, present and future. For the first time, cars will be set and presented in the cultural context of design, architecture and art.   Following its premiere in Basel in September 2018, further events have been planned for Miami and Hong Kong. Grand Basel addresses international connoisseurs, experts and collectors, as well as a general audience interested in automobile aesthetics, technological sophistication, arts and culture.

(Photo: http://mma.prnewswire.com/media/549920/Grand_Basel_Salon.jpg )
(Photo: http://mma.prnewswire.com/media/549919/Grand_Basel.jpg )
(Photo: http://mma.prnewswire.com/media/550933/Grand_Basel_Andrea_Zagato.jpg )

At today's media presentation, renown international representatives of the world of automobiles elucidated the Grand Basel concept based on four exceptional designs, some of which have never before been shown to the public:

Giorgetto Giugiaro, 'Car Designer of the Century', brought his legendary 1963 Chevrolet Corvair Testudo to Basel. Andrea Zagato announced the renaissance of a legendary brand, Iso Rivolta. The model of the Iso Rivolta Vision Gran Turismo was presented at the preview of Grand Basel for the first time. Designer Rem D. Koolhaas showed a new Lo Res car, for which he abstracted the polygonal design of a Lamborghini Countach into the most minimalist wedge shape. As the favorite brand of LeCorbusier, the 1935 Avions Voisin C25 Aerodyne is a perfect manifestation of the correlations between architecture, the car and urban development. Prof. Paolo Tumminelli, director of the Goodbrands Institute, author and professor of Cultural Sciences, who created the cultural concept, will head the advisory board of Grand Basel.

Contact:
Burkhard Leschke
Mail b.leschke@blbr.de
Mobil: +49-160-93803331
Source: Grand Basel

Latest Press Release

Borgward Launches BX7 and BX5 SUVs in Gulf States

German-based automotive brand Borgward officially launched its operations in the Gulf states today. Speaking at the Dubai Motor Show 2017, Tom Anliker, Senior Vice President Global Marketing, Sales and Services at Borgward Group AG, expressed his...

Mazda unveils the All-New CX-5 Make All Chapters Remarkable Most-awaited SUV For Thai consumers has arrived

Mazda Sales (Thailand) Co. Ltd. and Mazda Motor Corporation have joined hands in staging the official launch of the All-New Mazda CX-5. The all-new model features elegant styling both inside and out, inspired by traditional Japanese art. Result is an...

The biggest Porsche meeting in Thailand #dastreffen2

The largest gatherings of Thai Porsche enthusiasts of the year organized by GTPORSCHE Thailand magazine is going to shaking the motoring circle at the end of this year. The contributors' rides will be exhibited from the models of air-cooled era,...

Foton Motor signs MOU with TDG to identify smart city solutions, during President Donald Trump#s first visit to China

On November 8-10, 2017, US President Trump took a delegation of nearly 30 CEOs from major American companies to make three-day state visit to China. In this period, US and China had in-depth talks about deepening economic and trade ties between the two...

Fuel-Efficient Engines and a Light Right Foot Help Ford Ranger Set New Eco-Driving Record

""Hypermiling"" drivers from Norway, using eco-friendly driving techniques, set new fuel-efficiency record in Ford Ranger pickup Ranger travels 1616 kilometres on a single tank of fuel during drive through Norway, Sweden and Finland Ford shares tips...

Related Topics