A.P. Honda Joins Hand with Greyhound to Launch Lifestyle Concept to Create New Experience for New Gen

Automotive Press Releases Tuesday September 26, 2017 15:35
Bangkok--26 Sep--A.P. Honda

A.P. Honda Co., Ltd. Has joined forces with Greyhound, leading lifestyle brand in Thailand, to launch new business, CUB HOUSE, to be a new hangout place for younger generation who have their own style and wish to seek new and different inspiration to create new experiences. The unprecedented experience with the motorcycles can be felt through five senses to create new fun stories of their own, with prime elements of the House which are culture, uniqueness and bike. The target group is those with unique lifestyle wishing to have a motorcycle that reflects their true self, with unique product value and services by Honda. It is a great fun and pride to be an owner of Honda product. Featuring unique fashion products, food and beverages by Greyhound, the flagship store will be opened in March next year in Sukhumvit neighborhood. The company plans to open 40 branches by 2020.

Mr. Yoichi Mizutani, President of A.P. Honda Co., Ltd., revealed that the cooperation with Greyhound, the country's lifestyle brand, is unprecedented in local motorcycle industry. The commons of the two brands are the creativity to build new products to be felt by the customers with five senses. Motorcycle is a product that can be appreciated with the senses, starting from the beauty of the body, the sound of the engine through the exhaust pipe, the aura of the city, the warm and cold weather that goes through your skin while riding. Combined with the unique clothing and food from Greyhound, the outstanding Thai brand with quality products and services, riding a motorcycle will be a whole new experience, created to pay respect to human's five senses. Respecting human's five senses is a foundation to help users to express themselves.

"With the commons, we would like to offer unprecedented value of a motorcycle outlet under the concept of CUB HOUSE. We are confident that only fun and pride will be felt by any owners of a Honda motorcycle at the House," added Mr. Yoichi.

Mr.Bhanu Ingkawat, Executive Creative Director of Greyhound Co., Ltd. stated the cooperation with A.P. Honda Co., Ltd. is a great opportunity for "Greyhound" to develop new products and services, as well as to stretch out to new target group in motorcycle market. The launch of CUB HOUSE is the only first step. In the future, the company has planned to develop fashion products and various food products to cater to customers in both segments who are always changing.

"CUB HOUSE is a lifestyle concept store, created to offer unprecedented experiences that perfectly combine fashion and food. We are confident that it will reach out to all target groups and open a new chapter for the motorcycle industry," concluded Mr. Bhanu.

CUB HOUSE reflects the legendary start of Honda. It is aimed to be the new hangout spot for the younger generation who has a unique lifestyle of their own with motorcycle, a new value by Honda. Formed out of culture, uniqueness, and bikes, the House also mirrors the culture of sharing and new lifestyle created through fashion, food and drinks. All these will happen under one roof under the "Today Original" concept which a motorcycle will portray the originality that has been developed to match contemporary lifestyle. Motorcycle has also become a product that the owner can be proud of. The lifestyle concept store will also be a new co-working space where people can work on designs that will reflect their true self on the vehicle.

CUB HOUSE will be ready to welcome the younger generation to create new things for their motorcycles in March next year. The flagship store will be the first to open its door in Sukhumvit-Ekamai neighborhood. More outlets will later be opened in big cities and potential area. A total of 40 outlets is expected to open by 2020

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