MG Reveal 4 Cores of Thinking to Progress to Smart Car Technology

Automotive Press Releases Wednesday October 4, 2017 11:18
Bangkok--4 Oct--Total Quality PR

SAIC Motor Corporation, one of the world's leading vehicle manufacturers and the parent company of MG in Thailand, the distributor of MG, the iconic performance British brand. MG cars are created under the concept of Brit Dynamic to raise the bar on design, performance and safety – all the while being great value and at accessible prices.

All MG models are designed and manufactured to truly cater to the needs of consumers. The line-up range from MG3, the popular subcompact hatchback, the MG5 comprehensively functional and spacious saloon and the compact MG6 sport saloon with leading active and passive safety technologies. MG also offer sporty SUV, the fun-to-drive GS, with class-leading convenience features for all journeys. On top of all these class-leading offerings, MG is the first and only mainstream car brand to offer online connectivity, named inkaNet, as standard on all models in Thailand.

MG 4 Cores of Progressing to Smart Car Technology

Consumers' driving trends evolve through people's familiarity with the ever changing technological front and help to make a car "more than just car". The global automotive industry is heading towards that goal and so is SAIC Motor Corporation. To create the path that enable this vision, SAIC has created the 4 cores of thinking for MG to better serve contemporary consumers with desirable driving experience and usability in all aspects:

(1) Develop applications of New Energy – researching non-petroleum energies such as wind, water or electricity. Electric vehicle is the next evolution of the car in the near future which not only cater to the demands for sustainability but also fuel economy the customers can benefit from.

(2) Develop intelligent car equipped with advanced technology and convenience features such as voice control, park assistance or autonomous driving etc.
(3) Develop advanced in-car connectivity and the Internet of Things (IoT) to satisfy the rapidly evolving lifestyles of new consumers and offer greater levels of conveniences and comfort in everyday lives.
(4) Research and develop on where Car Sharing concept is heading. Car sharing is a fast growing trend now widely seen in developed countries such as in Germany, USA and even in Asia such as Singapore.

From now on, the car is the new communication device that communicate with other cars on the road and even with the city infrastructure. A recent industry publication predicted that by 2020, 90 percent of all vehicles sold will have internet connectivity and act as one of the propagators of the "Internet of Things" era to cater to the lifestyles of this generation.

Smart Car Technology

MG is progressing towards "Smart Car Technology" where a car not only communicates with the driver, but can also learn the behavior of the drive. This serves the trend of new generation of people who have ever higher expectations of their car than in the past.

For the new generation, the car will not only be used for making a journey but must offer leading edge technology that exceeds even the smart communications many have already experienced. This will also create a new gold standard in the Thai automotive industry where any of your journeys can be easily preplanned and managed using smart app and its smart functions. The smart car experience will no longer be elusive and it will be available to put a smile on MG drivers in the very near future.


Latest Press Release

Foton Motor Signs a Cooperation Memorandum With Cummins at the U.S.-China Energy Efficiency Forum and Launches the Second Stage of the China Super Truck program

On October 13, 2017, The 8th U.S.-China Energy Efficiency Forum was held in Denver, Colorado, US. At the forum, Foton Motor and Cummins signed a Memorandum of Green Power and Smart Truck Cooperation Development Project, which indicates that Foton Motor...

Mazda growth continues, sales top 36,000 units after Q3 New CX-5 to be launched in Q4

Mazda Sales (Thailand) Co. Ltd.is preparing to launch its Q4 offensive, amidst intense market competition and economic growth thanks to the stimulus packages from the government. Domestic auto sales have also been growing, averaging at 69,000 units per...

Goodyear takes lucky winners on a Driving Experience activity to experience advanced safety driving

Goodyear Thailand, in partnership with Mercedes-Benz TTC, recently initiated the "Driving Experience" activity which provides an opportunity for a select few to experience advanced safety driving, participating in performance tests of Goodyear's premium...

iCar Asia Launches All-New People Choice Awards - Car of The Year Awards 2017

iCar Asia, ASEAN's No 1 network of automotive portals and largest and most trusted online source for new and used cars, is launching a brand new People Choice Awards - Car of The Year 2017 Award in Thailand and across ASEAN with 100% consumer voting for...

Mitsubishi Motors Thailand announces the appointment of Executive Vice President of Domestic Sales Unit and After Sales Unit

Mitsubishi Motors (Thailand) Co., Ltd., appoints Mr. Egathi Rattana-Aree as the new Executive Vice President of Domestic Sales Unit and After Sales Unit to leverage its competitiveness in market to better address customer's demand with the commitment to...

Related Topics