HARLEY-DAVIDSON UNVEILS NEW 2018 CVO(TM) AND SOFTAIL(TM) MODELS AT THEIR INAUGURAL PARTICIPATION AT THE 34TH THAILAND INTERNATIONALMOTOR EXPO

Automotive Press Releases Thursday December 7, 2017 09:35
Bangkok--7 Dec--Total Quality PR
Legendary American motorcycle company unveils new 2018 motorcycles to be available at all dealerships across Thailand

Managing Director, Asia Emerging Markets, Johan Kleinsteuber together with Thanabodee Kulthol (Mark), Market Operations Lead for Harley-Davidson Thailand and the dealer principals of all Thailand dealerships to unveil the all-new 2018 CVO(TM) and Softail(TM) motorcycles at the 34th Thailand International Motor Expo

Leading American leisure motorcycle manufacturer Harley-Davidson (H-D) revved up their presence in Thailand this week with a showcase of the all-new 2018 CVO(TM) and Softail(TM) motorcycles at their inaugural participation at the 34th Thailand International Motor Expo (TIME).

"We have seen tremendous growth in Southeast Asia with the appetite for big motorcycles on the rise," said Mr. Johan Kleinsteuber, recently appointed Managing Director of Harley-Davidson Asia Emerging Markets. "Harley-Davidson has been steadily expanding its dealership network in Thailand to extend the reach of the brand. The support Thailand has shown us further ensures our commitment to bringing the spirit of freedom, individuality and brotherhood to riders here. We continue to strengthen our presence in Thailand by introducing unrivalled products and extraordinary experiences that appeal to a new generation of motorcycle enthusiasts such as the 2018 Softail(TM) and CVO(TM) motorcycles."

Major highlights at the motor show included the Thailand debut of the 2018 Street Bob(TM), Fat Bob(TM), Breakout(TM), Deluxe(TM), Softail Slim(TM), Low Rider(TM), as well as the Fat Boy(TM) and Heritage Classic(TM) that comes customized with the Holdfast system which allows for detachable accessories, saddle bags, passenger back rest, windshields and more allowing riders to quickly and easily convert their motorcycle from gridlock riding in Bangkok to smooth sails down the countryside on a powerful yet comfortable motorcycle.

Mr. Thanabodee Kulthol (Mark), Market Operations Lead for Harley-Davidson Thailand, explained, "Harley-Davidson truly understands the Thailand market thanks to our ever-expanding dealer network, which now covers all regions of Thailand. Our new Softail(TM) motorcycles are the ultimate upgrade for Thai riders where authentic heritage and custom soul meets modern edge and technology."

THE SUPERB SOFTAILS

To celebrate Harley-Davidson's 115th Anniversary, the motor company is launching a complete custom revolution: Eight all-new Softail(TM) models that are totally reinvented: Fat bob(TM), Street Bob(TM), Breakout(TM), Deluxe(TM), Softail Slim(TM), Fat Boy(TM), Heritage Classic(TM) & Low Rider(TM). It merged the hard-riding performance of the Dyna(TM) line with the unparalleled custom look of the Softail line. They feature a reinvented frame built to harness the massive power of the Milwaukee-Eight(TM) 107 engines, with a stock 114 option also available for selected models. This is where authentic heritage and custom soul meet modern edge and technology. Price starts at THB 999,000.

CRUISING WITH THE CUSTOM VEHICLE OPERATIONS(TM)

The CVO(TM) tradition of giving customers the ultimate in Harley-Davidson styling, innovation and performance continues in 2018 with the CVO Street Glide(TM), CVO Road Glide(TM) and CVO(TM) Limited. Each offers its owners a fully customized, limited-edition motorcycle straight from the factory with a two-year warranty with unlimited mileage. Starting with the largest stock engine ever offered by the motor company – and available only in a CVO(TM) machine – all three bikes have upgraded 'Screamin' Eagle(TM)' power, with the 1923cc Milwaukee-Eight(TM) engine delivering up to 166Nm of torque. CVO(TM) models are limited in number and this year's bikes feature some of the most distinctively crafted paint offerings the company has ever designed and produced. Also new for all three is an advanced integrated communication technology that features a wireless headset interface module. Riders can use the included Bluetooth headset to communicate with the motorcycle infotainment system, their passenger and other riders. Price starts at THB 2,876,000.

Visitors to the H-D booth this year not only have the opportunity to get their first look at the CVO and Softail motorcycles but to also purchase a wide range of customized T-shirts from the dealerships across Thailand. Additionally, every motorcycle purchase at TIME will include 1St class insurance, 2 years factory warranty for unlimited mileage, free 1-year HOG membership with Emergency Roadside Assistance as well as a welcome kit valued at 7,500 THB that includes a backpack, helmet lock, waterproof battery tender and travel care kit. A special interest rate starting from 2.79% is also available.

The expo, which runs from Thursday, 30 November 2017 to Monday, 11 December 2017, will host Harley-Davidson at booth number G15.

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