Mercedes-Benz presenting Its Best in the 39th BIMS: Actualizing Dream Car Legacy with the New CLS, the E-Class Coupe, and the GLC Expanding the S-Class with LOCAL PRODUCTION Version

Automotive Press Releases Wednesday March 28, 2018 11:04
Bangkok--28 Mar--verve

Mercedes-Benz (Thailand) Limited reiterates its premium car supremacy with the launch of its four latest models. The category of Dream Car is perfected by the new CLS 300 d AMG Premium positioned as a meticulous incorporation of groundbreaking innovations and a flawless design language, the E 200 Coupe AMG Dynamic with a 4-seater sport coupe platform highlighting agile characteristics and spaciousness, as well as the GLC 250 4MATIC Coupe which prioritizes both the utility of an SUV and sporty touches of a coupe. At the same time, Mercedes-Benz's local production hits a new level with the inclusion of the S 350 d Exclusive and the S 350 d AMG Premium which are cleverly positioned as two cutting-edge variants of the S-Class crafted to fulfill the driving desire of persons who always stay ahead of others. Mercedes-Benz's pavilion is additionally vivified with the presence of "The GLA Millennials' Voices Edition", a compact SUV exclusively painted by respected graffiti artist "Alex Face". 28 models across all product segments await customers and visitors at "The 39th Bangkok International Motor Show"— at IMPACT Challenger, Muang Thong Thani, from 28 March to 8 April 2018.

Mr. Michael Grewe, President and CEO of Mercedes-Benz (Thailand) Limited, began: "Under 'THE BEST' philosophy, we always strive to deliver our finest to customers today and tomorrow to satisfy all needs with our comprehensive product portfolio. For the convenience of customers and for a clear product differentiation, our exhibition pavilion for the 39th Bangkok International Motor Show is divided into five dedicated zones based on products and their positioning under Mercedes-Benz brand- namely Compact Car, Contemporary Luxury Sedans & Dream Car, SUV, EQ – Electric Intelligence by Mercedes-Benz for plug-in hybrid vehicles, and Mercedes-AMG for high-performance sport vehicles."

"At this celebrated annual car show, Mercedes-Benz is delighted to showcase a combination of sportiness and elegance with new models in the Dream Car category. With a tremendously positive market response, our year-on-year sales in this particular product category increased by 13 percent last year. To maintain the momentum, we proudly present the new CLS 300 d AMG Premium as a third member of the CLS family. It is packed with state-of-the-art design and pathfinding innovations which flawlessly sustain the remarkable characteristics of vehicles in the CLS. Moreover, the E-Class Coupe family is simultaneously expanded with the release of the E 200 Coupe AMG Dynamic, our 2-door, 4-seater sport coupe with an impressive 1,911 cc petrol engine and a comfortable cabin. We also take this opportunity to unveil the GLC 250 4MATIC Coupe which is widely recognized as an archetypal utilitarian SUV and a mood-arousing coupe combined into one. Aside from these models, Mercedes-Benz is also delighted to reveal the local production version of the S-Class namely the S 350 d Exclusive and the S 350 d AMG Premium. Customers who always lead the game can feel both admirable driving styles and agility from any of the two LOCAL PRODUCTION variants," explained Mr. Grewe.

Mr. Frank Steinacher, Vice President of Sales and Marketing, Mercedes-Benz (Thailand) Limited, continued: "The '#GrowupLikeThis' campaign is also being held at the 39th Bangkok International Motor Show. The campaign is grounded on insights of millennial generation consumers who trust in their potential, believe in their 'adulthood', and love to express themselves. These views are depicted on a uniquely-painted Mercedes-Benz GLA 250 AMG Dynamic called 'The GLA Millennials' Voices Edition' by an eye-catching graffiti of 'Patcharaphol Tangreun' or 'Alex Face'. The center of this exclusively painted premium compact SUV, to be displayed at our exhibition stand, is the signature character of Alex Face called 'a grumpy, three-eyed kid' which acts as a simile of a mouthpiece echoing voices of millennials who always try to express their views and lifestyles."

"In addition to new models, the pavilion of Mercedes-Benz at the 39th Bangkok International Motor Show also houses more than 20 vehicles in all key product categories of Mercedes-Benz, namely Compact Car, Contemporary Luxury Sedans, Dream Car, SUV and Mercedes-AMG for consideration of customers and visitors. To thank our customers for their trust and support, Mercedes-Benz will offer a four-year payment plan with no interest and a one-year complimentary MB Protection premium insurance package to every customer who chooses selected models in the C-Class lineup, including the C 350 e Avantgarde, the C 350 e Exclusive, and the C 350 e AMG Dynamic. This offer is for vehicles delivered by the end of March 2018," concluded Mr. Steinacher.

The new CLS 300 d AMG Premium

The new CLS 300 d AMG Premium catches attention with its photogenic exterior. Striking front-end features include the diamond-pattern grille typical of Mercedes-Benz coupes, with a single louvre. The silhouette of the radiator grille widens towards the base, resembling the contours of the grille on the Mercedes-AMG GT. Other highlights include an electronically-operated panoramic sunroof, AMG-designed front and rear bumpers as well as side skirts, calipers imprinted with Mercedes-Benz Star, five twin-spoke, 19-inch sport alloy wheels made by AMG, MULTIBEAM LED headlamps, and LED with fibre optic tail lamps.

The luxurious interior of this third generation of CLS impresses with its clear basic lines, and echoes the sensual, flowing contours of the exterior. As a new highlight of the ambient lighting, the illuminated air vents are reminiscent of jet aircraft turbines. When the temperature setting of the air conditioning system is changed, it briefly changes color to show the temperature. In the fully digital cockpit, the driver is able to configure the information content according to need and the driving situation. Three different styles can be selected depending on preference, mood or to suit the interior appointments.

The seats were designed exclusively for this model series, introducing a five-seat arrangement to the CLS for the first time. The outer seats in the rear have the same appearance as the front seats, creating a sporty single-seat impression. Front seats can be electronically adjusted and occupants can save preferences with a memory function. The backrests can be folded down when required in a 40/20/40 ratio, expanding the generous 520 litres luggage compartment. The driver will also be impressed with a multi-function, nappa-covered, flattened bottom sport steering wheel with electronically-controlled weight adjustor according to the vehicle's current speed and a touch control panel. The AUDIO 20 GPS is a standard infotainment, widescreen cockpit with two 12.3-inch displays. Other key appointments include a touchpad controller, illuminated doorsills with Mercedes-Benz Star, sporty pedals, and the Premium Ambient Lighting system which offers 64 preset cabin ambient colors to suit every occupant's desire.

The new CLS 300 d AMG Premium features a host of Safety systems and Innovations. The intelligent DYNAMIC SELECT impresses the driver with many selectable driving presets to fulfill various driving conditions—from energetic to pure comfort. Aside from innovative driving selector, Mercedes-Benz refines the latest generation CLS with KEYLESS-GO vehicle entry system plus HAND-FREE ACCESS functionality, a 2-Zone THERMATIC automatic climate control, Adaptive Highbeam Assist, Active Light System (ALS) so headlamps and their beams can adapt to the vehicle's turning angle, Parking Pilot including Active Parking Assist, Active Distance Assist DISTRONIC for a safe tailgating distance, and a preinstalled navigation system. Burmester(R) Surround Sound System is standard along with an in-cabin connectivity system with compatibility for Apple CarPlay(TM) and Android Auto, as well as a Bluetooth receiver for smart device pairing.

The new CLS 300 d AMG Premium uses a 4-cylinder engine mated with the 9G-TRONIC 9-speed automatic transmission and a steering wheel gearshift paddle for convenience in gear shifting. The engine is engineered to maximize efficiency as well as driving comfort while centrifugal force is tactfully minimized.

The new CLS 300 d AMG Premium is priced at 4,980,000 Baht
The E 200 Coupe AMG Dynamic

The exterior of the E 200 Coupe AMG Dynamic, positioned as a technologically-advanced sport coupe, is influenced by the concept of Sensual Purity emphasizing sporty and tough vehicular design. Its shines with a set of MULTIBEAM LED headlamps matching with a low-positioned diamond grille. Other appointments include an electronically-operated panoramic sunroof, frameless and independently-operated side windows, AMG bumpers on the front and rear as well as AMG skirts, a Mercedes star on brake calipers, and 19-inch five twin-spoke alloy wheels painted in high-gloss black and coated with high-sheen finish made by AMG.

The interior of the E-Class Coupe embodies the synthesis of sporty emotion and luxurious intelligence found in all previous sport coupe models from Mercedes-Benz. The E 200 Coupe AMG Dynamic impresses the driver with a multi-function flattened-bottom sport steering wheel incorporated with a touch control panel. Front console and top of door panels are decorated with crystal grain aluminum finish while the central console is decorated with open-pore black ash wooden surface. A 12.3 inches high-resolution widescreen cockpit is a standard central display designed to match with new air vents inspired by air turbines used in modern-day airplanes. A wide cabin is further uplifted with Burmester(R) sound system and a 64-color ambient light system.

On safety and technologies, the E-Class Coupe comes with a host of innovative technologies and safety equipment for riding pleasure. The DYNAMIC SELECT, for example, introduces the driver to five fine-tuned vehicle settings namely ECO, Comfort, Sport, Sport+, and Individual. Other notable safety and assistance systems are Active Brake Assist, Parking Pilot including Active Parking Assist, KEYLESS-GO vehicle entry system, HAND-FREE ACCESS for loading compartment, and automatic belt feeders for driver and front occupant. The E 200 Coupe AMG Dynamic offers asmart device connectivity compatible with both Apple CarPlay(TM) and Android Auto.

The E 200 Coupe AMG Dynamic uses the new 9G-TRONIC transmission system for agility, fast gear changes, low engine revs, and efficiency.
The E 200 Coupe AMG Dynamic is priced at 4,390,000 Baht
The LOCAL PRODUCTION S-Class

Mercedes-Benz is pleased to present two locally-made variants of the S-Class, namely the S 350 d Exclusive and the S 350 d AMG Premium. In terms of exterior, both are magnificently furnished with an all-new three-spoke radiator grille and matching MULTIBEAM LED headlamps with matching three strips of LED daytime running lights. Equipped with the ULTRA RANGE highbeam technology, the headlamps can also automatically go as far as 650 metres if oncoming vehicles are not detected. The fibre optic tail lamps are standard for both models. On alloy wheels, the S 350 d Exclusive uses 19-inch multi-spoke wheels while the S 350 d AMG Premium uses AMG 20-inch 10-spoke alloy wheels as well as AMG-made sport front bumper, rear bumper, and side skirts.

Interior, particularly the cabin, of the S-Class sets new standards when it comes to comfort and well-being. Making its world debut is the ENERGIZING comfort control. It integrates different comfort functions—such as the Premium Ambient Light cabin hue control, the sound system, and all six selectable massage packages for rear occupants—into one, easy to operate system to ensure a pleasing journey. Rear occupants will be unprecedentedly relaxed with the inclusion of the Chauffeur Seat Package as standard. With the package, total rear space can be swiftly widened since both front seats can be pushed forward by up to 4 cm. and 3.7 cm. in terms of height., resulting in wider legroom for passengers at the back. The S 350 d Exclusive offers a three-spoke multi-function steering wheel with nappa leather cover and touch control panel while the S 350 d AMG Premium takes maneuverability to a new level with a three-spoke, flattened-bottom, nappa sport steering wheel incorporated with a touch control panel. DINAMICA Microfibre-covered sun shades on the front and fabric roof are exclusive to the S 350 d AMG Premium.

Class-leading technologies and multimedia systems for the S-Class LOCAL PRODUCTION models are the DYNAMIC SELECT driving preset controller, a preinstalled navigation system. Apple CarPlay(TM) and Android Auto compatibility, a wireless charging pad for driver and passenger on the front and a superb cinematic experience from the Burmester(R) surround sound system and the inclusion of two personal screens. The S 350 d AMG Premium comes preinstalled with a Head-up display for a best-in-class driving experience.

The S 350 d Exclusive is priced at 6,390,000 Baht
The S 350 d AMG Premium is priced at 6,990,000 Baht
The GLC Coupe

The GLC 250 4MATIC Coupe AMG Plus is the definitive answer to every lifestyle as it is a powerful, dynamic SUV combining the sportiness and emotions of a coupe and strong off-road credentials. The exterior attracts attention with a large radiator grille with a centrally positioned Mercedes star. Its striking LED headlamps with LED Intelligent Light System also integrates LED fibre-optic daytime running lights. The side view and roof lines are reinforced by an impression of power and elegance from the gently sloping dropping line. At the rear, an exhaust system, with two decorative chromium tailpipes, is tailored to match the preinstalled AMG bodystyling kit (front and rear aprons), 20-inch multi-spoke alloy wheels by AMG, Aluminium-look Running boards with rubber studs made from stainless steel. the GLC 250 d 4MATIC Coupe AMG Plus also features an electric sliding sunroof as standard.

Distinctive interior elements of the GLC Coupe are the dashboard and the center console with its flowing lines as a large, one-piece console panel. ARTICO leather is chosen as upholstery for door panels and main console. A flattened bottom sport steering wheel with weight adjustment function based on the car's speed is used as default to maximize a sporty appetite. Another key parametre for the sporty characteristics of the GLC Coupe is the use of SPORT and SPORT+ suspension setups, ECO start/stop system, KEYLESS-GO vehicle entry system, and a 2-Zone THERMATIC climate control, AIR BALANCE ventilation function. The rear bench can be 1:3 or 2:3 folded for extra loading room. For a pleasing, connected journey, Mercedes-Benz offer astonishing systems on board such as Burmester(R) surround sound system, Apple CarPlay(TM) compatibility, a touchpad, and a Pre-installation SD-Card navigation, as well as a forward-thinking Head-up display.

Safety systems and technologies in the GLC Coupe include the advanced "Mercedes-Benz Intelligent Drive" system ensuring safety for everyone in the cabin. It comprehensively integrates individual cutting-edge safety systems and class-leading assistance systems into a centralized system for protection right before, upon, and after an accident. Examples of connected systems under Mercedes-Benz Intelligent Drive are PRE-SAFE(R) system, Electronic Stability Program - ESP(R), ADAPTIVE BRAKE with HOLD Function and Hill-start Assist, Distance Pilot DISTRONIC for tailgating, Active Parking Assist, 360-degree cameras, and many more.


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