PETRONAS SPRINTA WITH ULTRAFLEX DEBUTS IN THAILAND A motorcycle lubricant to resist engine stress and promote a longer bike life

Automotive Press Releases Thursday April 19, 2018 13:03
Bangkok--19 Apr--4D Communications
Petronas Lubricants International (PLI) today launched PETRONAS Sprinta with UltraFlex(TM), its new range of motorcycle lubricants for customers in Thailand, in conjunction with the Phuket Bike Week 2018, here.

Formulated to resist engine stress and promote a longer bike life, the flagship motorcycle lubricants which was launched in March last year, addresses the core requirements of motorcycle riders who want reliable and better quality rides.

"Motorcycle is an important vehicle, either for leisure or as a primary mode of transport for a large number of people in Thailand. Regardless its purpose, extensive usage and exposure to heavy traffic put a lot of stress on the engine," said PLI Managing Director and Group Chief Executive Officer, Giuseppe D'Arrigo, who addressed the bikers at Phuket Bike Week.

Bike stress is often caused by high shear conditions that results from severe mechanical strain and high temperature inside the engine. These conditions lead to rattling and sluggish performance.

Combining PLI's century-long expertise in lubricant technology and consumer-focused innovation, PETRONAS Sprinta with UltraFlex(TM) is formulated with strong oil film that enhances oil stability to tackle the effects of bike stress and provide better riding experience and longer bike life.

Tests conducted using global industry standards show that PETRONAS Sprinta with UltraFlex(TM) has the ability to provide a superior oil film strength that is up to 41% higher than the industry benchmark1. This alone helps the engine to endure the effects of load, speed and engine stress without breaking down, while allowing the bike to respond better. The new range of lubricants also offers exceptional deposit control, thus maintaining bike power and ride quality.

D'Arrigo added, "The launch of PETRONAS Sprinta with UltraFlex(TM) today marks PLI's commitment in the Asia-Pacific market, especially in Thailand. It is a milestone for PLI on the back of its aspiration to be among the world's top 5 lubricants players by 2019. Our growth ambition is built on technology as a fundamental differentiator to continuously deliver superior products and services to meet consumer needs, while preparing ourselves to capture rising market opportunities."

PLI's participation at the Phuket Bike Week 2018, included a convoy of 30 riders from Kuala Lumpur comprising the media and superbike enthusiasts, as well as on-ground activities for the festival's visitors at the PETRONAS Sprinta with UltraFlex(TM) booth.

About PETRONAS Lubricants International

PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, the national oil corporation of Malaysia. Established in 2008, PETRONAS Lubricants International manufactures and markets a full range of high-quality automotive and industrial lubricants products in over 100 markets globally. Headquartered in Kuala Lumpur, PLI has over 30 marketing offices in 26 countries, managed through regional offices in Kuala Lumpur, Turin, Belo Horizonte, Chicago and Durban.

Currently ranked among the top 10, PLI is driving an aggressive business growth agenda to secure its position as a leading global lubricants company.
For more information, please visit www.pli-petronas.com

Latest Press Release

PETRONAS EXPERIENCE ATTRACT FANS AT THE INAUGURAL THAI MOTOGP CHAMPIONSHIP

PETRONAS, through its wholly-owned subsidiary, PETRONAS Lubricants International (PLI) took to the Chang International Circuit to showcase its range of motorcycle fluids, and the flagship PETRONAS Sprinta with Ultraflex(TM) in Thailand's first MotoGP...

Mercedes-Benz appoints Mr. Roland Sebastian Folger as Top Executive of Mercedes-Benz Thailand

Daimler AG nominates Mr. Roland Sebastian Folger as the new President and Chief Executive Officer of Mercedes-Benz (Thailand) Limited after Mr. Michael Grewe, who has been in charge since 2013 and now is being reassigned to be the President and Chief...

Alliance Ventures Invests in Data Ecosystem for Shared Transport Services

Alliance Ventures, the corporate venture capital fund of Renault-Nissan-Mitsubishi, the world's largest automotive group by unit sales, today announced that it led a $5 million Series A investment in Coord, the US mobility data platform. (Logo:...

Mazda speeds up in Q3, grows up 41% piercing 50,000 units driving into the sustainable growth with four strategies becoming premium brand

Thanks to the greatest success of sales volume especially in the 3rd quarter with the cumulative sales more than 52,000 units with 41% growth. Mazda is moving forward to become premium brand by inviting nationwide dealers to join 2018 Half Year Mazda Way...

Mercedes-Benz appoints Mr. Roland Sebastian Folger as Top Executive of Mercedes-Benz Thailand

Daimler AG nominates Mr. Roland Sebastian Folger as the new President and Chief Executive Officer of Mercedes-Benz (Thailand) Limited after Mr. Michael Grewe, who has been in charge since 2013 and now is being reassigned to be the President and Chief...

Related Topics