Mercedes-Benz presents the new C-Class, the Latest LOCAL PRODUCTION Generation of an Intelligent Saloon Family

Automotive Press Releases Friday September 28, 2018 14:09
Bangkok--28 Sep--Verve

Mercedes-Benz (Thailand) Limited redefines "intelligent saloons" by presenting the LOCAL PRODUCTION of C-Class. This latest iteration of the C-Class family is a perfect combination of outstanding design and cutting-edge technology offered in the current generation of the S-Class. Three impressive models ideally meet the desires of Thai customers, namely the C 220 d Avantgarde priced at 2,349,000 baht, the C 220 d Exclusive priced at 2,690,000 baht and the C 220 d AMG Dynamic priced at 2,890,000 baht. Customers can contact any of 32 authorized dealerships of Mercedes-Benz across the nation for further details.

Mr. Frank Steinacher, Vice President of Sales and Marketing, Mercedes-Benz (Thailand) Limited, began "Mercedes-Benz Thailand remains committed to our 'THE BEST' core business strategy—meaning we always offer 'THE BEST' to customers today and tomorrow. The current generation of the C-Class has been marketed for four years and all variants have been greatly welcomed by customers around the world, with a pleasing global delivery figure of the C-Class Saloon and Estate of 415,000 units last year. Since customers can choose a C-Class in abundant platforms including the C-Class Coupe and the C-Class Cabriolet, released in 2015 and 2016 respectively, The C-Class stands its ground as today's best-selling vehicle family of Mercedes-Benz."

"Inside and out, this LOCAL PRODUCTION of the new C-Class being presented today is a result of our design overhaul especially front-end design, headlamps, and tail lamps. We also further uplift the vehicle's proactive safety by enhancing its electrical system, ensuring assistance systems on board this edition of the C-Class are as equally efficient as those on the S-Class. Furthermore, the LOCAL PRODUCTION C-Class also supports semi-autonomous driving features in certain scenarios. Today, we are pleased to introduce Thai customers our three models under the C 220 d variation including the C 220 d Avantgarde and the C 220 d AMG Dynamic, which are on display today, and the C 220 d Exclusive, which will be available in Thailand from October onwards," added Mr. Steinacher.


The new C-Class LOCAL PRODUCTION shines with driving aesthetics and groundbreaking features. Exterior of the C 220 d Avantgarde grabs attention with a silver chrome grille with a Mercedes Star at the center matching with 18-inch five twin-spoke alloy wheels. The C 220 d Exclusive gives a refined look with a classic grille, a Mercedes Star on the bonnet, and 18-inch multi-spoke alloy wheels, while the C 220 d AMG Dynamic uses a silver diamond grille with a Mercedes Star and 19-inch five twin-spoke alloy wheels in black. AMG Bodystyling with front and rear aprons as well as side skirts are preinstalled.

Made with best-in-class materials, both front and rear lamps have been redesigned with convex and concave lines as key influences to give an appealing look and feel. The C 220 d Avantgarde uses the LED High Performance headlamp technology while the MULTIBEAM LED technology is standard for the C 220 d Exclusive and the C 220 d AMG Dynamic. In addition, a sophisticated ULTRA RANGE Highbeam is standard highbeam technology introduced to vehicles in the C-Class family for the first time. In detail, each side of the headlamp contains 84 independently-operated and highly-accurate LEDs which is significantly higher than Mercedes's standard LED technology (with 19 LEDs per each headlamp). This construction means light intensity can be automatically and intelligently adjusted to suit lighting conditions or congestion levels around the vehicle such as when at a roundabout, at urban and congested areas, or in severe weather conditions that may affect driver's vision. The ULTRA RANGE Highbeam system can always keep the vehicle's light intensity in accordance with current speed used with beaming capacity at up to 650 m. It can be activated automatically once the system detects the road ahead is clear, has no oncoming vehicle, and current speed of the vehicle is at 40 km/h or above. Last but not least, an electronically-operated panoramic sunroof is an exclusive amenity for the C 220 d AMG Dynamic.

Interior and cabin of the new C-Class is sporty, fluid, and elegant. The C 220 d Avantgarde has a multifunction steering wheel with a touch control while the C 220 d Exclusive has a safety steering wheel with an electric lever and a weight adjustment according to speed used. The C 220 d AMG Dynamic comes with a flattened-bottom sport steering wheel with a touch control, an electric lever, and a weight adjustment function. Upholstery of the C 220 d Avantgarde and the C 220 d Exclusive is ARTICO leather while the C 220 d AMG Dynamic uses sport seats covered with genuine leather. To expand loading space, rear benches of all three models can be folded down in two patterns, 1/3 or 2/3.

Push-To-Start is standard across the whole range, with KEYLESS-GO entry system for the C 220 d Exclusive and the C 220 d AMG Dynamic. Control panels and instrument cluster design of the new C-Class resemble current user interface and technology used in the S-Class including a 12.3-inch All-Digital instrument display in the C 220 d AMG Dynamic that allows the driver to choose any of three selectable display options to match with cabin ambience or preference namely Classic, Progressive, and Sport. The MB Audio 20—with a 10.25-inch multimedia screen and a touch panel—sits at the central console so the driver can swiftly activate crucial functions in a tap away such as Apple CarPlay(TM), automatic parking system, or an enhanced 3D navigation system available on the C 220d Exclusive and the C 220 d AMG Dynamic. All three guises of the new C-Class have a cabin ambient lighting system with 64 colors to choose from. In addition, the C 220 d Exclusive comes with a state-of-the-art climate control system called the AIR BALANCE Package. It maximizes comfort with an air filtering system and a diffuser releasing the exact same aroma currently used with the S-Class.

Technology and safety systems of the new C-Class also resemble those on board the current S-Class. A host of driving assistance systems are available to perfect driving pleasure including Electronic Stability Program - ESP(R), Anti-lock braking system – ABS, ADAPTIVE BRAKE system with HOLD and Hill-Start Assist, Adaptive Brake light for emergency scenarios, Active Brake Assist system, Cruise Control, SPEEDTRONIC speed limiter system, ASSYST Service interval indicator, Tyre pressure loss warning system, ATTENTION ASSIST, and PARKTRONIC with Active Parking Assist. Driving characteristics can be chosen with a press of DYNAMIC SELECT button with three preloaded modes—Sport, Sport+, and Comfort. All three models support Bluetooth connection with smart devices as well as interfaces of Apple CarPlay(TM) and Android Auto. Extra safety systems of the C 220 d AMG Dynamic are the Distance Pilot DISTRONIC for a safe distance from the vehicle ahead, a set of surround view cameras, and Burmester(R) surround sound system. A navigation system is standard for the C 220 d Exclusive and the C 220 d AMG Dynamic while a reversing camera is available on the C 220 d Avantgarde and the C 220 d Exclusive.