HARLEY-DAVIDSON ANNOUNCES MODEL YEAR 19 LINE-UP WITH NEW PRICING STRATEGY

Automotive Press Releases Tuesday October 2, 2018 13:19
Bangkok--2 Oct--Vivaldi Integrated Public Relations

Harley-Davidson Motor Company announces its 2019 model year lineup to serve the growing demand among Thai motorcycle enthusiasts. Effective October 2nd 2018, Sportster(TM) motorcycle models are priced from 479,000 THB, while the recently-refreshed Softail(TM) models start at 849,000 THB.

Following the success of Thailand's inaugural 'Harley-Davidson Battle of the Kings' which concluded on 5 September 2018, the new 2019 model year motorcycle lineup continues to reinforce HD's role as a market leader in leisure motorcycles. Battle of the Kings created an incredible surge of interest in the customization of their bikes among HD fans from across the country.

"Customers' demand for Harley-Davidson motorcycles in Thailand is still growing fast and steadily. Since the establishment of our Thailand office in 2015, we have witnessed a continuous and amazing growth rate in terms of customers' interest in H-D(TM) products," said Mr. Thanabodee Kulthol (Mark), Country Manager, Thailand. "The 2019 model year introduces the Custom Vehicle Operations(TM) (CVO(TM)), Touring, Softail(TM) and Sportster(TM) family with new technology, updated features, styling tweaks, new finishes, and new matching accessories, bringing a new level of performance to the H-D(TM) line-up throughout our product range."

Mark added, "We believe that we can respond to the demand for H-D motorcycles in the Thai market really strongly; and in doing so, help fulfill the dreams of Thai people to have a Harley-Davidson in their life at a price that is now more accessible than ever."

For further information on H-D's Model Year 19 line-up, and pricing of H-D(TM) motorcycles, please refer to Appendix A, B and C respectively.
About Harley-Davidson Motor Company

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring, and customs motorcycles, riding experiences and events, and a complete line of Harley-Davidson(R) motorcycles parts, accessories, general merchandise, riding gear and apparel. For more information, visit H-D.com

About Battle of the Kings

BOTK is a contest known around the world for giving rise to some of the most innovative, beautiful, and memorable creations in customized bike designs. The rules are that the final creation must be road-worthy and within the customization budget of 300,000 THB. In addition, 50% of these parts must be sourced from H-D Genuine Parts & Accessories. Thailand BOTK features three base models – Iron 883(TM), Forty-Eight(TM) and Street Bob(TM).


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