Mazda speeds up in Q3, grows up 41% piercing 50,000 units driving into the sustainable growth with four strategies becoming premium brand

Automotive Press Releases Thursday October 11, 2018 16:45
Bangkok--11 Oct--Mazda Sales

Thanks to the greatest success of sales volume especially in the 3rd quarter with the cumulative sales more than 52,000 units with 41% growth. Mazda is moving forward to become premium brand by inviting nationwide dealers to join 2018 Half Year Mazda Way Forward meeting. Mazda announces strategies of brand planning and brand leveraging focusing on qualitative business development on sales and service. Mazda has intended to create a good experience to customers for the own period including create brand style in order to support new generation cars which will be introduced in the near future.

Mr. Chanchai Trakarnudomsuk, President of Mazda Sales Thailand Co., Ltd. (MST), said the sales volume after closing the 3rd quarter this year of the automobile market in the main segments including pickup, passenger cars, SUV and small passenger cars have been growing up since the 1st quarter with 13% growth. The 2nd quarter is 26% growth and the 3rd quarter is 22%. This is a good sign effecting to the cumulative sales and the sales volumes of last quarter of this year will be surpassed 1 million units. Mazda has still maintained the annual sales target to be at 65,000 units with the sales growth 26% from last year which was 51,755 units.

The sales volume of Mazda is heating up with the aggregate sales number of the 3rd quarter at 51,755 units compared to the same period last year. Mazda2 still remains the number one of the small passenger cars with the cumulative sales at 33,939 units (51% growth) followed by the favorited CX-5 SUV with 6,265 units (116% growth), Mazda BT-50 Pro bustles again with sales reaches 5,154 units (17% growth) and Mazda3 stays in the strong position with the sales amounted to 3,974 units (5% growth) Mazda CX-3 which has recently launched in July is also increasing popularity with 2,407 units (19% decrease). The last one is two-seated of sport roadster MX-5; Mazda brand icon reached 16 units.

In the same day, Mazda strengthens the automobile industry in Thailand by holding the national dealer meeting from 136 showrooms nationwide to announce four key strategies to become sustainable premium brand after has been implementing the new Corporate Identity showrooms which is now 90% finished and will be all completed in 2019. To assist all the dealers in the nation by providing consistent business guidelines and to follow the philosophy "ONE MAZDA", Mazda has planned four key strategies which are Strategic Planning to leverage Mazda brand to be in premium level. The second one is qualitative business strategies both of sales and aftersales service. The third one is Customer Care; to give the best care for customers for the whole period of owning until repurchasing. The last one is brand establishment with style of Mazda uniqueness.

Besides the success in Thailand market, Mazda Sales (Thailand) is praised by Mazda Global to be the role model of business operations. It is also one of the main important markets of Mazda Motor Corporation thanks to the business strength and many records breaking; for example, Be the first place of sales growth two years in a row with the growth of 42% and be the first place of sales growth in terms of market share. Mazda is the 2nd place regarding market share (7%) followed Australia and in the 6th place in terms of sales volume followed US, China, Japan, Australia and Canada.

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