Lamborghini Bangkok Opens New Showroom and Service Center

Automotive Press Releases Thursday January 10, 2019 17:02
Bangkok--10 Jan--ABM

Mr. Federico Foschini (2nd from left), Chief Commercial Officer, Mr. Matteo Ortenzi (left), Chief Executive Officer of APAC, Automobili Lamborghini S.p.A., Mr. Apichat Leenutaphong (middle), Chief Executive Officer, M.L. Nathasit Diskul (2nd from right), Director, and Mr. Sak Nana (right), Director, Renazzo Motor Co., Ltd.

  • Lamborghini Bangkok new large showroom has over 465mq (5,000 sq ft) facility
  • Inaugurated in the presence of Automobili Lamborghini Chief Commercial Officer, Mr Federico Foschini and Automobili Lamborghini Chief Executive Officer Asia Pacific, Mr Matteo Ortenzi
  • New full-service center sets itself apart with advanced equipment and the highest service standards, under the direction of a management team with over 20 years' experience with luxury super cars and a team of highly-trained technicians

Lamborghini Bangkok opens its brand-new showroom and service center, marking a new chapter of partnership with Renazzo Motor Co., Ltd., a division of Sharich Holding. The sole dealer and after-sales service provider for Lamborghini automobiles in Thailand, officially launching "Lamborghini Bangkok," opening an iconic new showroom and full-service center, among the largest in the Asia Pacific region, as to provide maintenance for one of the highest number of cars in the overall region.

Following its official appointment by Lamborghini in July, 2018, Renazzo Motor launched the Lamborghini Urus, the fastest super SUV that is the perfect fit for sophisticated, new-generation families, at the end of November last year. The opening of the new showroom and service center greatly enhances Lamborghini's brand presence in the promising Thai market. Spanning over 465 mq (5000 sq ft), the complex is Lamborghini Bangkok's largest showroom to date and is located in the heart of the city on Vibhavadi Rangsit Road.

Mr. Federico Foschini says: "In 2018, Lamborghini has proven to be in consistently good shape. Delivering another all-time high for the eight consecutive year confirms the sustainability of our product and commercial strategy. Moreover just few days ago another milestone for the brand has been announced: the debut of the Lamborghini Huracán EVO. This showcases the start of product upgrading in the new year, and the brand strategy to simultaneously develop super sports car model lines as well as the Super SUV.

"Lamborghini is strong and highly-acclaimed worldwide, and our new dealership environment is a strong very tangible demonstration of this," said Mr. Matteo Ortenzi, Chief Executive Officer at Automobili Lamborghini Asia Pacific.

"We believe that the strong partnership between Lamborghini and Renazzo Motor will effectively communicate our brand values to loyal owners as well as new customers, both in terms of our image and how we operate. Lamborghini Bangkok will strengthen our highly-acclaimed brand by delivering an unparalleled customer ownership experience," said Mr. Ortenzi.

Mr. Apichat Leenutaphong, Chief Executive Officer of Renazzo Motor Co., Ltd., said, "Owning a Lamborghini is more than just having a ride – it's a privilege. This is why everything at Lamborghini Bangkok has been carefully selected, from the location and design of the new facility, through to the construction and decor. Selling and servicing world-class super cars means we must operate to world-class standards. Our customers will be pampered, like they are at a 6-star hotel. In addition to providing professional technical expertise, our vehicle maintenance team places the highest importance on safety and cleanliness, and our service area is like an operating room for precious super sports cars. This will ensure the utmost satisfaction for all Lamborghini owners while helping to build Lamborghini's presence as Thailand's leading and most desirable super sports car brand."

The exterior of the Lamborghini Bangkok showroom and service center will definitely attract attention with the dramatic, illuminated Lamborghini shield in classic yellow on a black background. Upon entering the showroom, visitors will find themselves in a sophisticated space with a unique architecture defined by polygons and angular forms, where carefully-designed textures and light highlight the works of art that are Lamborghini automobiles. There are also opportunities for customers to literally 'touch and feel' the world of Lamborghini: a client lounge that includes a car configuration system to guide the customers through specifying their Lamborghini; product and Ad Personam areas that provide samples of exterior and interior finishes, allowing customers to physically touch and play with combinations of colors and materials, such as soft leathers or the appearance of carbon fiber.

The immaculate full-service center at Lamborghini Bangkok is set up to provide the high levels of attention and quality that Lamborghini owners expect. Seven service bays, feature advanced diagnostic and tuning equipment and the specialized tools that will keep customers' vehicles running in peak form.

To celebrate the momentous occasion, distinguished guests such as the top management from Automobili Lamborghini Chief Commercial Officer Mr. Federico Foschini, Automobili Lamborghini Chief Executive Officer of Asia Pacific Mr. Matteo Ortenzi, along with Lamborghini Bangkok Chief Executive Officer Mr.Apichat Leenutaphong attended the opening ceremony.


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