Mercedes-Benz Leasing Thailand announces portfolio growth of 20.4% in 2018 and strategic commitment to enhancing the customer experience in the digital age

Automotive Press Releases Thursday February 7, 2019 14:53
Bangkok--7 Feb--Verve

Mercedes-Benz Leasing Thailand underlined its leadership as the first-choice provider of "One-stop Financial Service Solutions" in the market with a 20.4% increase in 2018 over the previous year. To maintain the momentum and ensure that the highest level of customer satisfaction is achieved, Mercedes-Benz Leasing will launch new services across all vehicles that are designed to meet the discerning and evolving needs of modern consumers.

Mr. Sichan Song, Managing Director of Mercedes-Benz Leasing (Thailand) Co. Ltd., said, "Mercedes-Benz Leasing Thailand remains committed to offering the best products, services and experiences to our customers and authorised dealers. In 2018, we achieved 20.4% growth compared to the previous year. Fueling this success was our ability to provide one-stop financial service solutions. We offer a comprehensive range of financial service options that our customers can customise, such as promotional campaigns with reduced down-payments and 0% interest monthly installments available for selected vehicle models. We have also strengthened digital outreach to our customers through online marketing campaigns, as well as co-promotions held in partnership with Mercedes-Benz Thailand to show appreciation to our patrons."

"The total business performance of Mercedes-Benz Leasing Thailand in 2018 showed growth in almost all segments, including Mercedes-Benz passenger cars, trucks, buses and vans." Mr. Song added.

Mr. Michael Braun, Director of Sales and Marketing, added, "A trend we see across the globe is the desire of customers to have more flexible mobility options. Therefore, Mercedes-Benz Leasing Thailand is gearing up to launch two new services, which include full-service leasing to business customers and mobility options for individual commuters that aim to cater to the shifting demand from car ownership to mobility as a service."

"In addition to preparing to launch these new services, we continue our focus on optimising customer satisfaction by establishing a customer-centric ecosystem. Through this initiative, communication is not only limited to promotional activations between the company and dealers or retail customers, but also enables customers to get updates and give feedback via three online platforms, including:

LINE account @mblt offers the latest information on products and services. The account has been receiving a great feedback since its launch last year.

Touchpoint Survey is a real-time customer satisfaction survey after every utilisation of our online services on, for instance, 'myMBFS' – a Mobisite online platform. Customers can now give us almost instant feedback after every utilisation of our online services. The application can be easily downloaded on both Android and iOS.

STAR Community is a platform, which allows customers to anonymously leave detailed opinions about our services and suggestions for improvement.
All of these platforms are most valuable to the future development of our products and services and help ensure we continue to meet and exceed our customers' expectations," Mr. Braun concluded.

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