The 40th Bangkok International Motor Show 2019 (40th BIMS) is ready to open its doors for car enthusiasts is held by Grand Prix International Public Company Limited under the theme of ENJOYMENT OF AUTOMOBILES from 27 March to 7 April 2019 a

Automotive Press Releases Thursday February 28, 2019 17:05
Bangkok--28 Feb--Grand Prix International

The 40th Bangkok International Motor Show 2019 (40th BIMS) is ready to open its doors for car enthusiasts – is held by Grand Prix International Public Company Limited under the theme of "ENJOYMENT OF AUTOMOBILES" from 27 March to 7 April 2019 at IMPACT Challenger, Muang Thong Thani.

Dr. Prachin Eamlumnow, CEO of Grand Prix PCL and the Chairman of the 40th Bangkok International Motor Show reveals that ""Bangkok International Motor Show" has been internationally recognized as the Greatest Motor Show of ASEAN, proven by the annual participation of various global leading automotive brands.

The show will feature 33 international automotive brands and 14 renowned motorcycle companies. This year also marks the inaugural participation of the world's finest supercar brand like McLaren for the first time in Thailand. This significantly reflects how important the 40th BIMS is as the event that strengthen the image and the growth of Thailand's automotive industry in the international arena."

The Japanese participating brands include those of Toyota, Lexus, Nissan, Honda, Mitsubishi, Isuzu, Mazda, Subaru, Suzuki – KIA, Hyundai represent Korean manufacturers, while Europe and USA brands are the like of Audi, Aston Martin, BMW, Bentley, Chevrolet, Ford, Jaguar, Land Rover, Lamborghini, Mercedes-Benz, MINI, Maserati, McLaren, Porsche, Rolls-Royce, Volvo alongside with FOMM and MIND the new comers from the EV segment. For motorbike zone, this year will see 14 brands in total, namely Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson, Triumph, Vespiario, GPX and etc.

This year, "Bangkok International Motor Show" has been travelling through time to its 40th anniversary. The Organizer then decided to celebrate this auspicious occasion with special setups that will bring everyone back 4 decades ago to the time when Bangkok International Motor Show was held for the first time at Lumpini Park in 1979 before the legendary story move on to other venues and the current one. The exhibition will feature the history of BIMS along with the

development, growth and how BIMS take part in the automotive industry in a retro vibe that many will feel nostalgic of the good old days.

Many thanks to the Royal Automobile Association of Thailand Under Royal Patronage, Ministry of Industry, Ministry of Tourism and Sports, Tourism Authority of Thailand, Society of Automotive Engineer – Thailand, Thai Auto Parts Manufacturers Association, Kits and Accessory Parts of Motorcycle (Thai) Association and Impact Exhibition Management Company Limited for the kind support as always.

Mr. Jaturont Komolmis, Executive Committee / COO of Grand Prix International PCL and the Vice Chairman of the 40th Bangkok International Motor Show said "The 40th BIMS is held under the theme of "ENJOYMENT OF AUTOMOBILES", conveying the craftmanship of modern-day automobiles that have been finely designed to blend well with cutting-edge technologies equipped with the car to bring out the most enjoyable experience between man and machine on all journeys."

Bangkok International Motor Show is said to be the first auto event of Thailand that has been able to keep its leadership in the organizing standard for more than 4 decades – and is also the significant index which trigger the bustle atmosphere of Thailand's automotive industry since the very first quarter of each year. Despite the current upslope trend, in which consumer behavior is dramatically shifted from offline to online, our study found that consumers still require to see, test, touch and feel the actual vehicle before buying a car of their choice. So, we believe that such changing trend will not affect the number of visitors.

Last year, the total number of visitors through out the 12-day event is as high as 1,620,000 people, while the number expected this year is not lesser than last year. Visitors to the show will have first-hand experience of the latest models as well as concept cars, embrace cutting-edge technology and innovation of today and tomorrow. More than 10 new models will be launched by world renowned brands, especially those of alternative energy vehicles like EV, Hybrid and

Plug-in Hybrid, which conform to the government policy of developing Thailand as the leader of Electric Vehicle in the near future. Special promotions and campaigns offering by individual brand will surely attract attention of visitors and potential buyers, allowing great ease of purchase within one visit, while ensuring the growth of domestic car market at the same time.

Most of the exhibition spaces have been vigorously booked by car and bike companies as usual, even though the rent-out space in the Accessories Hall is dropped by 40% due to many small entrepreneurs have changed their business model to online platform more and more. However, there is no impact on the overall business turnover because the revenue generated from the event grows by 1.17% compared to last year.

To respond to the growing demand of SUV market, a specially designed SUV test drive ground is added to this year's event, reflecting the Organizer's dedication and attention to details in developing the show.

As every year, the admission fee is maintained at 100 THB and come with the 'Lucky Draw' campaign. Every ticket purchased will have a chance to win cars and motorcycles that worth more than 3.5 million Baht. All lucky draw participants are required to complete the registration and fill in the questionnaire via www.bangkok-motorshow.com .

For further convenience in visiting the show, the Organizer of the 40th BIMS also team up with Kasikorn Bank in selling advance ticket through online channel. The ticket can be purchased in advance via 'K-PLUS' application under special campaign of '40-Day : 40-Baht'. The special rate ticket will be available from 13 February through 26 March 2019.

For the complementary ticket holders, an e-Ticket is required to enter the show. To get an e-Ticket, the 'Car Buddy by GPI' application must be downloaded onto the smartphone and the e-Ticket Code (shown on the back of the complementary ticket) must be registered into the system. Upon completion, an e-Ticket is then ready to be presented to enter the show. The complementary tickets can be used to enter the show from 27 March to 7 April 2019. Downloading

the app and registering the e-Ticket is highly recommended before coming to the show. Each e-Ticket is also eligible for the 'Lucky Draw' campaign as mentioned above.

Moreover, with the latest trend of 'eRacing Sport', Grand Prix International PCL will officially launch the GPe-Racing Live Event at the 40th Bangkok International Motor Show as a part of its business development plan. The event will feature online car racing of the well-known 'GT Sport' game, which reproduce the famous racing circuits around the world for the Motorsports enthusiasts to compete each other on the virtual reality. The 40th BIMS will be the host for the first round in the pursuit of the champion who will represent Thailand in the international races.

The 40th Bangkok International Motor Show is held from 27 March through 7 April 2019 (12 days in total) at Challenger Hall 1-3, IMPACT Muang Thong Thani. For more information, please visit www.bangkok-motorshow.com


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