Volvo promoting the Drive Your Desire campaign and innovative safety technology at Bangkok International Motor Show 2019

Automotive Press Releases Thursday March 28, 2019 16:25
Bangkok--28 Mar--Vivaldi Integrated Public Relations

Volvo appearance at the 40th Bangkok International Motor Show comes after a year in which the brand experienced its highest number of new cars sold in Thailand since 2013. Volvo's position as a safety innovation leader is stronger than ever, backed by the company's statement that "Cars are driven by people, the guiding principle behind everything we make at Volvo, is and must remain safety."

Volvo's Freedom to Move, in a Safe, Personal and Sustainable way in the "Drive Your Desire" campaign will be on full display at the Bangkok International Motor Show March 27 – April 7, 2019 at IMPACT Muang Thong Thani. The big event provides the latest opportunity for Volvo to capitalize on its recent success driven by the release of several models in recent months that provide fabulous options for Thai drivers, including the Volvo S90, which was recently named Best Hybrid Mid-Size Sedan at the Car of The Year Awards 2019 organized by Grand Prix International, Plc., the New Volvo XC40, our compact SUV that's big on innovations, the Volvo XC60, a premium, mid-sized SUV "Designed Around You" that has sold 1,000,000 units sold worldwide since 2011; and the Volvo XC90, an award-winning luxury SUV with cutting-edge technology and elegant Scandinavian design.

Chris Wailes, Managing Director of Volvo Car (Thailand), says, "Volvo received extremely positive responses from Thai customers, as shown in 13% increase in sales volume in 2018 (without XC40), an impressive achievement. This shows that we are one of the fastest-growing premium car brands."

Since June 2017, Volvo Car Thailand has focused on transforming our business. Our focus has been on our customers and the experience they receive when they come into contact with Volvo Cars.

Our retail partners have also been heavily involved in our transformation journey. In fact, 66% of our retail partners now showcase our Volvo Retail Experience showrooms and this will increase to 100% by the end of this year.

Volvo Cars Thailand have grown the business by 49% in just 24 months. We have full range of products which suit every customer needs, providing class leading safety and ensuring that we protect both people inside as well as outside the car, in fact a completely new product offer.

Mr. Jean-David Harel, Marketing Director of Volvo Car (Thailand), says "The Drive Your Desire campaign, was especially created to extend our network of Thai customer for a great response and in showing their trust in our brand by offering the model upgrades plus special deals on maintenance services and more for orders placed. The special offers are designed to extend Volvo ownership to more customers in Thailand."

Customers will be able to choose a 0% interest rate program for 48 months, combined with the possibility of a FREE UPGRADE to the highest-quality model in each category, or FREE accessories packs, and as well as benefits provided in the 10-Year Maintenance Offer. For an order placed on a Diesel engine XC60, S90 or XC90, a free upgrade to a T8 Twin Engine Plug-in-Hybrid, or a customer who is already interested in the T8 Momentum version will be offered a free upgrade to our top version T8 Inscription. For example, for a XC90, on top of 0% interest for 48 months, the customers' benefits can reach 500,000 THB."

These special offers are available throughout the Bangkok International Motor show as well as in Volvo showroom nationwide until the end of April 2019.
XC40: Starts from 2.09 million THB, plus 10-Year Maintenance Offer ***
XC60: 0% interest for 48 months, free upgrade worth 400,000 THB, plus 10-Year Maintenance Offer
XC90: 0% interest for 48 months, free upgrade worth 500,000 THB, plus 10-Year Maintenance Offer
S90: 0% interest for 48 months, free upgrade worth 500,000 THB, plus 10-Year Maintenance Offer
These offers are available on orders placed from 1st March to 30 April 2019.
* Free upgrade is from a D4 Momentum to a T8 R-Design, from a T8 Momentum to a T8 Inscription.
** 0% interest for instalment payments for 48 months.

*** The 10-Year Maintenance Offer includes 10 years/100,000 km of Volvo Service & Maintenance (whichever comes sooner), 5 years/150,000 km (whichever comes sooner) of Volvo Warranty coverage and 5 years of Volvo Road Side Assistance Programme coverage.

The above special offer is only for new cars delivered by 30 April 2019.

This unbeatable opportunity to meet many Volvos is taking place at booth at A18, IMPACT Challenger Hall 1 - 3, Muang Thong Thani at The Bangkok International Motor Show 2019 from 27 March to 7 April. For more information, please call 02-305-4499 or To download press release and event photo "SCAN HERE".

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