Porsche's result after an electrifying year – innovative, sustainable, successful

Automotive Press Releases Tuesday April 7, 2020 10:46
Bangkok--7 Apr--Porsche Thailand

Stuttgart. In the 2019 financial year, Porsche AG increased deliveries, sales revenue and the operating result before special items to new record levels. The company handed over 280,800 vehicles to customers in 2019, corresponding to an increase of ten percent compared with the previous year. Sales revenue rose by eleven percent to EUR28.5 billion, while the operating result before special items increased by three per- cent year-on-year to EUR4.4 billion. The return on sales before special items was 15.4%. In the same period, the workforce grew by ten percent to 35,429 employees.

“As a pioneer for sustainable mobility
Porsche has implemented important measures in recent years. 2019 saw the introduction of many emotive
new products. Among
other things, we launched the Taycan, our first all-electric sports car,” says Oliver Blume, Chairman of the
Executive Board of Porsche AG. “Thanks to our attractive product range,
consisting of efficient petrol-driven cars, high-performance plug-in hybrids and now also purely electric sports
cars, our deliveries once again increased in the 2019 financial year.” However, the success of the past year is
far more than just a snapshot according to Blume: “Our primary goal is value-creating growth. We have increased our result by more than
60 percent over the past five years. This allows us to create the prerequisites
to fully meet our entrepreneurial responsibilities in economic, ecolog- ical and social areas.”
“In 2019 we achieved new record values in
terms of sales revenue and profits before special items. The increase in profits is due
particularly to the strong increase in vol- umes as well as the positive development
of our other business fields and divisions.
At the same
time, higher fixed costs, caused by our growth, significant investments in
electrification and digitalisation, and currency effects had a negative impact
on the re- sult,” says Lutz Meschke, Deputy Chairman of the
Executive Board and Member of the Executive Board for Finance and IT at Porsche
AG. “We
nevertheless again exceeded our strategic targets with a return on sales of 15.4 percent before special items and a
return on investment of 21.2 percent.”
The diesel issue
resulted in special items amounting to EUR0.5 billion in the second
quarter of 2019. The operating result of Porsche AG in the 2019 financial year
after special items was therefore EUR3.86 billion and the return on sales after
special items was 13.5 percent.
Strongest growth in Germany and Europe
The Cayenne and
Macan models series in particular were responsible for a significant increase
in deliveries: 92,055
Cayenne vehicles and thus 29 percent more than in the previous year were handed
over to customers. A total of 99,944 Macan vehicles were delivered to customers – amounting to an increase of 16 percent compared
with 2018. On
the company's home market and in the entire European market, Porsche generated
the strongest growth in 2019 with a plus of 15 percent in each case. 31,618 vehicles were delivered in Germany
and 88,975 vehicles in total throughout Europe. The sports car manufacturer also recorded
an increase in its two largest markets. In China, 86,752 vehicles were handed over
to customers, amounting an increase of eight percent com- pared with 2018. In the USA, Porsche also grew the figure
for its delivered vehicles by eight percent to 61,568 vehicles. Consequently, the sports car manufacturer
was able to defy the overall weakening economic situation in both these markets.
Consistently sustainable
is a job creator at Porsche: around 2,000 new jobs were created for the Taycan and the
company launched a comprehensive qualification campaign. Produc- tion of the electric sports car at the
parent plant in Zuffenhausen is carbon-neutral. Since the beginning of 2020 Porsche has
converted the site’s entire energy supply to carbon-neutral sources: new buildings are energy-efficient and the electricity is from
renewable sources. The company generates heat in its own CHP plants, which are
operated with biogas produced from residual materials and waste.
High investments
By 2024, the
sports car manufacturer will invest around EUR10 billion in the hybridisation,
electrification and digitalisation of its cars, and is consistently enhancing
its offering in the area of electromobility: the next model to be launched will be the
first Taycan de- rivative, the Cross Turismo. The new generation of the Macan compact
SUV will also be electrically powered, and it will thus be Porsche’s second, fully battery-powered model series. The company is anticipating that by the
middle of this decade already half of the entire product range will be sold as
fully electric models or partially electric plug-in hybrids.
“We had already received around 30,000
serious purchase enquiries for the Taycan before our world premiere in
September,” says
Blume. “More
than 15,000 customers have now signed their purchase contract. We are confident that we will also be able
to generate a high demand in 2020 as a result of the attractiveness of the
Taycan and our 911, 718 and Cayenne derivatives.”
“Over the coming months we are facing an
economically and politically challenging environment, not least in light of the
uncertainty relating to the coronavirus,” says CFO Meschke. Despite very high investment in the
electrification of the product range, dig- italisation, and the expansion and renewal
of company sites, the company aims to continue to meet its high earnings
target, adds Meschke. “With measures that will boost efficiency and by developing
new, profitable business fields, we aim to continue to achieve our strategic
goal of a return on sales of 15 percent,” emphasises Meschke.
Further information, film and
photo material in the Porsche Newsroom:newsroom.porsche.com
About AAS Auto Service
Auto Service (AAS), the
sole authorised importer and distributor of Porsche cars in Thailand, operates
from four world-class Porsche sales locations across
Bangkok. It is an accredited Porsche Classic
Partner, the only one in the Porsche Asia Pacific region. Having
Certified Gold Technicians and nine Porsche Certified Silver Technicians
underlines the strong technical and Aftersales competency of AAS, which has
been recognised over the last few years with the global Porsche Service
Excellence Award. Over 30 years, AAS continues to practice
the company policy “AAS Looking
After You and Your Car”, in order to
achieve the mission of “AAS The Name You
Can Trust”.

Latest Press Release

Yanmar’s exclusive offer on high-performance 51 hp tractor series for agriculture

Thailand agricultural areas faced the threat of drought. With farmers concerned about a possible drought and water shortages in many parts of Thailand, they needed to store water as much as possible and carefully plan their farming needs, as most areas...

Elegant, extravagant and unique: the new Porsche 911 Targa

Porsche completes its sports car trio in time for summer: following on from the Coupe and Cabriolet, the third body variant of the new 911 generation now makes its debut with the all-wheel drive 911 Targa 4 and 911 Targa 4S models. The distinguishing...

Mazda Begins Providing, Virtual Racing Car, Mazda RX-Vision GT3 Concept Online

Mazda Motor Corporation has announced the release of our virtual racing car, “Mazda RX-Vision GT3 Concept.” Jointly developed with Polyphony Digital Inc., the vehicle will be available for download in Gran Turismo Sport from 3pm (JST) on May...

Volvo Car Thailand launches the biggest promotion of the year Amazing benefits for customers valued up to 900,000 baht!

Volvo Car (Thailand) has launched its most amazing promotion of the year, giving benefits, worth up to 900,000 baht, to customers on various popular Volvo models. This special offer makes owning the Volvo car of their dreams even easier for Thai...

Five important tips for car owners during COVID-19

Handy tips from Nissan to help car owners protect and maintain the condition and value of their vehicles during COVID-19 restrictions During these difficult times, many people are now working from home to help stop the spread of COVID-19 - so the daily...

Related Topics