Mazda unveils the New MX-5 RF Upgraded design to fulfil its sense of sport premium

Automotive Press Releases Thursday May 7, 2020 13:57
Bangkok--7 May--Mazda Sales (Thailand)

Mazda Sales (Thailand) Co., Ltd. unveils the New MX-5, the latest generation of Mazda’s legendary iconic car offering driving pleasure with a unique power retractable hardtop, equipped with SKYACTIV-G 2.0-liter engine providing maximum 184 horsepower and upgraded i-ACTIVSENSE Technology with advance SCBS. The updated design elements include perforated leather seats with bright gray stitching, stainless scuff plates and Mazda’s latest designed remote key to enhance its sense of sport and stylist. The new “Polymetal Gray”, Mazda’s unique body color, is being added as new option and 1-year free of Mazda premium insurance as well as 5-year extended warranty/150,000 Km.** are also offered.

Mr. Chanchai Trakarnudomsuk the President of Mazda Sales (Thailand) Co., Ltd. said “2019 marks the 30th anniversary of the launch of the original Mazda MX-5, (Mazda Roadster in Japan.) When Mazda announced the MX-5 30th Anniversary Edition at February’s 2019 Chicago Auto Show to commemorate the event, an unexpectedly large number of orders flooded in. This once again demonstrated the perennial popularity that had already pushed total production of the MX-5 beyond one million units. The outpouring of love that fans around the world continue to show for the MX-5 leaves us at Mazda highly thankful, while also motivating us to strive all the harder to further evolve the model in the future. Mazda wishes to express our deepest gratitude to all the customers who have supported development of the MX-5 over the years.”

“In this landmark year, Mazda is introducing the latest updated MX-5. The common goal of the latest update and the ones that preceded it in 2017 and 2018 is to make the Mazda MX-5 even more appealing and desirable, and to deliver the fun of driving an MX-5 to a growing number of customers. With this objective firmly in our sights, Mazda constantly strives to keep evolving the MX-5 in ways that will bring our customers greater joy. This update focuses on evolving design elements. New options include a new Polymetal Gray body color that highlights the beautiful shape of the MX-5’s body, The mature taste of this color coordination conveys a yet stronger sense of high quality and dynamic good looks.”

“While giving the sense of identical sporty look, the New MX-5 also provides driver to fit comfortably in the car with the design of Mazda’s Jinba-Ittai concept, reflecting oneness between human and car by using Human-Centric design philosophy as frame while keeping the uniqueness of fun-driving Sport Roster and outstanding appearance. This reflects Mazda’s determination in developing unique vehicle that has both elegant appearance and high performance.”

“This round of updates marks the MX-5’s first step toward the future in its 31st year in production. Mazda is committed to continue advancing the MX-5 so it can keep offering customers thrills beyond their imagination and further strengthen its position as a cultural icon. Maintaining this same philosophy beyond the 30th anniversary, Mazda is intent on continuing to evolve the MX-5 for decades to come.” Mr. Chanchai added.

Mr. Thee Permpongpanth, Vice President of Marketing and Government Affairs said “MX-5 won 2016 World Car of the Year and World Car Design of the Year Award and it has always been Mazda’s legendary iconic car. We added the sense of sport in every detail when we designed the car. This latest generation (ND) was first launched in November 2015 and has been delivering to customer more than 150 units. Though it is not the mainstream model that penetrates the market, amongst other things, MX-5 is a sport roster with the unique power retractable hardtop that comes to fulfil the need of Mazda’s fan.”

Thus, the upgraded interior design of the New MX-5 comes with more stylish design derived from KODO-Design concept “the simple but beautiful”. It is newly decorated with perforated leather seats, used bright gray color for interior stitching, adopted stainless scuff plates and equipped with high quality of 17-inch black metallic alloy to enhance its sporty appearance. Also, it comes with Apple CarPlay and Mazda Connect where information is displayed on a widescreen 7-inch monitor. Onboard entertainment is enhanced by Bose(R) audio system with surround function and 9 speakers. Enrich the superior quality with the design change of remote key demonstrating the elegant and stylish appearance.”

“The New MX-5 responses best with SKYACTIV-G 2.0 liter-engine proving decent driving performance while offering fuel efficiency and environmental-friendliness. It provides maximum 184 horsepower at 7,000 RPM, maximum 205 Nm of torque at 4,000 RPM, comes with 6-speed of manual or automatic transmission, provides 2 pairs of front and side airbags and burglar alarm. In addition, it offers i-Activsense Technology that has been developed to prevent accident on road which are,

LDWS (Lane Departure Warning System)Advanced SCBS (Advance Smart City Break Support)SCBS-R (Smart City Brake Support-Reverse)RCTA (Rear Cross Traffic Alert)DAA (Driver Attention Alert)Cruise Control (Cruising & Traffic Support)

The New MX-5 offers 6 exterior colors.
Soul Red CrystalMachine GrayPolymetal GrayEternal BlueJet BlackSnowflake White Pearl
The New MX-5’s prices
The New MX-5 2.0 RF 6MT 2,905,000 THBThe New MX-5 2.0 RF 2,905,000 THB
Updated Features
Major updates to the New MX-5

Polymetal Gray body color Polymetal Gray replaces the previously offered Ceramic Metallic in the body color lineup. First introduced on the new Mazda3, Polymetal Gray creates an entirely new expression of quality by fusing the hard appearance of metal with the characteristic glossy smoothness of plastic. The color changes expression depending on how the light strikes it, and this more vividly highlights the form of the MX-5’s body.

Perforated leather seats Perforations were adopted in the leather seat material. The benefits are immediately visible in the sportier look achieved, while the perforations also deliver the functional advantage of better sound absorption. This adds the touch and feel of genuine leather as well as a pleasing level of quietness to the MX-5’s characteristic lively driving performance.

New color coordination for stitching Bright gray replaces red as the color used for interior stitching. The gray stitching stands in contrast to surrounding black areas such that the interior assumes a look of higher quality.

Stainless scuff plates adopted Available with the latest update, the new stainless steel scuff plates catch the eye in pleasing fashion when the door is opened. They not only add stylish flair to the design expression, the scuff plates are carefully positioned where the foot lands to further improve their functionality.

Upgrade SCBS to Advanced SCBS This is improved safety feature by upgraded from SCBS to Advanced SCBS. This feature will detect vehicles and pedestrians in front of the vehicle and automatically applies the brake to help avoid collisions and mitigate collision damage while driving forward.

Change remote key The design of remote key is changing to remote key type of Mazda new generation products which is like Mazda3 and CX-30
Fact Sheet overview of product updates
2.0 RF and 2.0 RF 6MT
Polymetal Gray adoptedPerforations added to leather seatsStitching color changed to GrayStainless steel scuff plates availableUpgraded SCBS to Advanced SCBSChange remote key to Mazda new generation type

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