Vroom Thailand penetrates market with KTM-Husqvarna-BAJAJ brands at 2020 Bangkok Motor Show

Automotive Press Releases Wednesday July 15, 2020 09:18
Bangkok--15 Jul--Vroom Thailand
Vroom Thailand is launching an aggressive marketing drive at the 2020

Bangkok International Motor Show with three world-class motorcycle brands – KTM, Husqvarna and BAJAJ. The BAJAJ brand is being launched for the first time in Thailand with four exciting models being introduced. They include the BAJAJ Pulsar NS 160, BAJAJ Pulsar NS 200 FI ABS, BAJAJ Pulsar RS 200 FI ABS and BAJA Dominar 400 with attractive offers and promotions at the 41 st Bangkok International Motor Show from July 15-26 at Muangthong Thani.

Mr. Hideki Yanagisawa, CEO of Vroom Co., Ltd., which is the Official Importer & Distributor of KTM, Husqvarna and BAJAJ motorcycles in Thailand, said, “After launching the BAJAJ brand prior to the Bangkok Motor Show, the company also has plans to officially introduce two world-class brands namely KTM and Husqvarna. This is to respond to demand from Thai customers, especially those who are passionate about sports and adventure motorcycles.” At the Bangkok Motor Show, interested customers can register to get delivery priority - deliveries will commence during the year-end period.

“This year the world is facing the Covid-19 pandemic and sales have plunged, but we are still confident that the situation will gradually improve, and it will take time to fully recover,” he added. “We see the opportunity and customer demand in these type of motorcycles. Sports bikes are still in demand and all our three brands should receive strong response from customers. This is the chance for BAJAJ to penetrate the sports motorcycle market in Thailand.”

Mr. Varot Kamolchotiros, COO of Vroom Co., Ltd., said the company is determined in building up the three motorcycle brands in the Thai market. “We have set up brand-building strategies and aggressive business policies in order to build up the three brands through the 3S standard consisting of Sales, Service and Spare parts,” he said.

Vroom now has a total of 19 dealerships in the country covering Bangkok and all four regions – Chiang Mai, Chiang Rai, Phitsanulok, Khon Kaen, Udon Thani, Mukdaharn, Ubon Ratchathani, Mahasarakham, Buriram, Lop Buri, Supanburi, Chonburi and Songkhla. “More dealerships are already being planned for 2021, along with more new product launches on a regular basis. In addition we are also developing our after sales service in order to ensure maximum customer satisfaction,” Mr. Varot said.

At the 2020 Bangkok Motor Show, Vroom Co., Ltd. will display motorcycles from all three brands exclusively for Thai customers, starting with 4 BAJAJ models offering sporty design, outstanding performance and cutting-edge technology. The BAJAJ models to be displayed are as follows.

Bajaj Pulsar NS 160DTSI fuel-injected engine160ccTwinsparkFront and rear disc brakesPerimeter frame
Introductory price Baht 69,800 (include VAT)
Bajaj Pulsar NS 200 FI ABSDTSI fuel-injected engineTriple spark plug200cc, 24.5hpWater-cooledABS brakes frontBlue Light illuminationBig bike individual seatsPerimeter frame
Introductory price Baht 79,800 (include VAT)

Bajaj Pulsar RS 200 FI ABSSports bike with aggressive stylingDual projector headlampUnique rear lampDTSI fuel-injected engineTriple spark plug200cc, 24.5hpWater-cooledABS brakes frontSports exhaustBlue Light illuminationBig bike individual seatsPerimeter frame

Introductory price Baht 89,800 (include VAT)

Bajaj Dominar 400Sport Tourer naked bikeDTSI fuel-injected engine with dual overhead camshaftTriple spark plug400cc, 40hp0-100km/h in 7.1 secsFull LED headlamp6-speed transmission with slipper clutch43mm upside down front shocksRear mono shockBrakes with dual-channel Bosch ABS320mm dual disc brakesDual motorsports exhaust pipesSolid stamp perimeter frame

Introductory price Baht 115,000 (include VAT)
Special gift package for all BAJAJ customers at the 41 st Bangkok International Motor Show and at all dealerships from today until July worth Baht 7,350.
Limited-edition crash helmet with cool design worth Baht 2,500.Bluetooth set for helmet worth Baht 2,900.Maintenance Kit from Motul worth Baht 1,950.
Visit the KTM, Husqvarna and BAJAJ stand at booth C17 in this year’s Bangkok International Motor Show from July 15-26 at Challenger Hall, IMPACT Muangthong Thani.
Customers can also visit the BAJAJ Flagship Store at Ladprao Soi 122 to test ride and place orders for the Pulsar and Dominar models.
For more information go to https://vroomthailand.com/#Dealer5 or call 02 123 3888.

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