Volvo delivered the ultimate road trip experience with "The All-New Volvo S60 Your Signature Drive"

Automotive Press Releases Thursday September 24, 2020 15:42
Bangkok--24 Sep--Vivaldi Integrated Public Relations
Customers experienced all the features of the sports sedan that won The Best Innovation Award

Volvo Cars Thailand recently organized an exclusive performance test road trip on the Bangkok-Pattaya route for customers to discover the excitement of driving a Volvo. "The All-New Volvo S60 Your Signature Drive" was the ultimate motoring experience with a full-day journey in the Volvo S60 T8 Twin Engine AWD, a prime example of world-class automotive innovation built for pure driving pleasure.

Customers were also enjoy a special workshop with renowned celebrity photographer Khun Prasit Limpasatirakit (FAAD), also known as 21Day on Instagram, who shared his advanced photography techniques for smartphones so all participants could capture all the memorable moments of their Volvo driving experience.

"The All-New Volvo S60 Your Signature Drive" took place on August 22, August 29, and September 5, 2020 inviting more than 200 customers who were interested in purchasing and ordering The All-New Volvo S60 from Volvo dealers.

Mr. Pattarapong Achapalasiri, Head of Commercial Operations of Volvo Car Thailand said “We developed this performance test road trip as part of our commitment to creating unique activities for customers interested in Volvo vehicles, this event allowed them to experience the ultimate in automotive innovation complete with premium driving technology and elegant design in true Scandinavian style. At the end of the journey participants enthusiastically expressed their satisfaction with the performance and features of the Volvo S60 and commented on the impressive handling in real-world driving situations. We’re confident that providing this kind of customer experience will significantly increase awareness of Volvo’s brand value among consumers and will greatly stimulate sales of The All-New Volvo S60 as well as our other Volvo models in Thailand.”

The morning activities started with the group of participants gathered for a special breakfast with a lecture that provided product information and travel details by Volvo Car Thailand experts, then they departed for Pattaya in The All-New Volvo S60 T8 Twin Engine AWD. Volvo experts communicated with drivers to provide advice on how to adjust driving modes and enable features when driving on different roads with curves, slopes, and intersections to allow participants to experience all the performance capabilities of The All-New Volvo S60 clearly and safely in a variety of real situations and conditions.

Upon arrival in Pattaya, the group of participants attended a luncheon at the A 'La Campagne restaurant followed by a workshop with Khun Prasit Limpasatirakit (FAAD), a celebrity photographer well-known on Instagram (21Day), everyone was shown how to use their smartphone like a pro so as to capture memorable photographs of their travel experiences in style.

“In addition to the outstanding and advanced performance of the car, this event elevates the customer experience. The Volvo S60 is designed as a practical and satisfying vehicle, both in terms of functional benefit and emotional benefit, so as it perfectly integrates into the travel lifestyle of owners. Plus, our new and impeccably designed Volvo Retail Experience (VRE) concept showrooms add yet another level to the customer experience. Moreover, when you become a Volvo customer, we not only deliver superior driving machines we will also take care of you throughout your ownership journey to give you peace of mind along the way. Volvo’s mission is to create brand value in the hearts and minds of our customers every day and this is at the core of creating long-term value for the Volvo brand”, Mr. Achapalasiri added.

The All-New Volvo S60 was recently awarded the Best Innovative Product and Service of the Year award in the mid-sized passenger car category at the “PRODUCT INNOVATION AWARDS 2020” by BUSINESS + magazine, it was acknowledged for its unique qualities in three areas: innovation, safety, and affordable price. The All-New Volvo S60 is the ultimate sports premium vehicle that delivers a new standard of travel experience with top-notch performance. With technology that responds naturally and the high-tech body structure offering a fun and environment-friendly ride delivered by the 407 hp T8 TWIN ENGINE PLUG-IN HYBRID engine, it can propel you from 0-100 km / h in just 4.4 seconds. Plus, the LED headlights with our signature T-shaped design, inspired by Thor’s Hammer, create an unmistakable presence on the road, day or night.

The All-New Volvo S60 is equipped with an abundance of world-class safety technologies such as LED Headlights with ABL (Active Bending Headlights), designed to provide maximum brightness when encountering bends or intersections on the road, and the Head-Up Display provides alerts and driving information at the driver's level of vision. These are just some of the many advanced safety innovations fans have come to expect from Volvo.

The All-New Volvo S60 is offered at the starting price only 2.19 million baht for the Momentum and the R-DESIGN has a starting price of only 2.59 million baht.
To stay up to date with all Volvo activities please add Line @VolvoCarsTH or visit Volvo showrooms.
For more information, please call 02-305-4499 or

Latest Press Release

รถปิกอัพ “อีซูซุดีแมคซ์” คว้ารางวัลการออกแบบดีเด่น (Good Design Award 2020 หรือ G Mark) ของประเทศญี่ปุ่น

รถปิกอัพ “อีซูซุดีแมคซ์” ได้รับรางวัลการออกแบบดีเด่น “Good Design Award 2020” (G Mark) สาขารถเพื่อการพาณิชย์ (Commercial vehicle, Commercial vehicle-related instruments) จากสถาบันส่งเสริมการออกแบบแห่งประเทศญี่ปุ่น หรือ Japan...

Mitsubishi Motors Thailand Launches NEW MITSUBISHI XPANDER, Expand Your Possibility

Mitsubishi Motors (Thailand) Co., Ltd. recently launched the latest version of its popular crossover for modern families, NEW MITSUBISHI XPANDER with more upgrades. New features of updates are new-design 16-inch alloy wheels, new-design front grille and...

Retaining the Japanese ethic is the secret to the success of GAC MOTOR's high-quality products

In recent years, the Philippines has enjoyed a boom in automobile consumption, of which Japanese brands are highly popular. In 2019, according to automobile market sales data, Japanese brands had taken the top four spots. Upcoming brand GAC MOTOR, imbued...

Bridgestone to Deliver “LUCKY DAY 10.10” Campaign Offering Passenger Tires Customer with Special Discount up to 2,000 Baht

Bridgestone Sales (Thailand) Co., Ltd., a leading importer, distributor and marketer of Bridgestone tires (BRIDGESTINE), Firestone tires (FIRESTONE) and Dayton tires (DAYTON) will continue to thank you customers by launching “LUCKY DAY 10.10”...

Using big data to reduce fuel consumption

Motor vehicles are one of the biggest sources of fuel consumption in Thailand and so naturally strategies to increase the fuel efficiency of cars play a major role in the Government’s overall attempts to reduce final energy use. The importance of...

Related Topics