Thailand’s number 1 pizza brand, The Pizza Company 1112, a division of the Minor Food Group, launches its biggest annual promotion — “Buy 1 Get 1 Free” — for its eager fans from February 24th to April 1st, 2012. During this high demand promotion period The Pizza Company will focus on thorough preparation and a ready-to-serve spirit in all departments ranging from its Call Center and Restaurant outlets to the delivery staff. In addition, the company is emphasizing eye-pleasing adjustments to its image re-branding by adding tasteful Italian style elements.
Mr. Andy Holman, Vice President & General Manager International Franchising for The Pizza Company, announced, “The Pizza Company 1112 is offering our much-anticipated annual 'Buy 1 Get 1 Free' promotion from February 24th to April 1st, 2012. This promotion will be good for unlimited pizza purchases with our full range of delicious crusts and toppings. When ordering medium or large pizzas at the regular price, customers will receive a second pizza free, which gives our fans double the deliciousness to share with their loved ones. This terrific promotion can be accessed through 5 convenient channels: Dine-in or Take-away at any Pizza Company branch, 1112 Fast-Delivery, Ordering online through www.1112.com, and our innovative latest channel: through our Facebook Fanpage at http://www.facebook.com/thepizzacompany”.
“During the 'Buy 1 Get 1 Free' special offer, which is annually a period of great demand from our customers, The Pizza Company is expecting 18% growth over the same promotion last year. This strong forecast results in part from the expansion of outlet openings to achieve a total of 240 The Pizza Company outlets nationwide. This year, The Pizza Company has reinforced its already strong operations staff by recruiting over 3,000 additional employees that will help us to meet the increased demand during the upcoming promotion period. This large staff increase is evidence of the huge demand for our terrific products and our robust sales growth rate, especially in the delivery department,” Mr. Holman continued.
"Moreover, The Pizza Company 1112 has adjusted its image strategy by adding elements of Italian style, including renovations and new decoration in the restaurants. These pleasing design elements offer customers the opportunity to enjoy their meals in authentic Italian-style environments. The warm and cozy new restaurant d?cor reflects the latest unique concepts of The Pizza Company’s branding. In addition, we have introduced the color green into the company logo and made changes to staff uniforms. The outlets that have already been renovated and are now open for service are at Central Plaza Ladprao and Central Plaza Grand Rama 9, which is The Pizza Company’s flagship outlet. The new renovations have been well-received by customers, and we are in the process of renovating all of our restaurant outlets in the same direction, and confident that this will attract more customers to the restaurants. Moreover, we have just opened our latest outlet at Asiatique the Riverfront on February 22.” Mr. Holman added.
For more information, please contact:
M.L. Chatramanee Kasemsri
Nalinee Yospaiboon
Branded the Agency
Tel. 02-650-9090