Central Food Retail plan 30 million baht to spur on Chinese New Year

Business Press Releases Monday January 28, 2013 14:10
Bangkok--28 Jan--Polyplus PR

Mrs. Chiranun Poopat, Senior Vice President – Buying & Marking and Retail Merchandising of Central Food Retail Co., Ltd, an operator of supermarket branded Tops Super, Tops Market, Tops Daily and Central Food Hall revealed that the company forecasts business growth during Chinese New Year at 30% comparing from last year sales as we see positive factors such domestic consumption is increasing, an increased of minimum wages, and overall business climate is stable. We have seen consumer’s spending accounted 20% growth since New Year holidays and continue to rise. To ride with consumer’s spending, we plan to spend 30 million baht for promotion and marketing activities during the seasonal campaign.

The company will organize marketing event called ‘China’s Best 2013’ to feature its premium selections of food for the season such as Maine lobster, Alaskan king crab, Red grouper, Yung Ki roasted goose from Hong Kong and roasted duck and pork. China’s Best 2013 will be held from 31 January until 10 February at Central Food Hall 7th floor Central World. Apart from marketing event, the company has prepared 3,000 products to serve customers needs during the celebration of Chinese New Year.

The stimulate shopping moods, the company set aside promotion campaign called ‘Chinese New Year Spectacular Giveaway 13 MB’ when spend 450 baht up customer will receive 1 sticker, collect sticker for redeem several prizes for example SPOT Money Back points, discount coupon buy 1 get 1 free for Knorr and Comfort Softener, or even get free Breeze Excel liquid. The highlight prize will be a chance to win lucky draw for gold necklace total 56 prizes.

Spur your shopping during Chinese New Year at event China’s Best 2013 from 31 January until 10 February at Central Food Hall 7th floor Central World. And enjoy promotion campaign at every Tops Super, Tops Market and Central Food Hall total 103 stores nationwide.


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