Mr. Kazunari Yamamoto, managing director of OSOTSPA KAGOME Company Limited said ?since the launch of Tomato essence here, we have received a very well response from its targeting group aged over 30 years old. As the tomato juice still in big growth of 61% last year, the company decides to reach younger ages especially new generations and career starters with the nutritious Lycopene ?Tomato Fruit Juice.? We have studied a lot and developed the new Tomato Fruit Juice by Kagome special red tomato species. The fruit juice is produced for being not just healthy but delicious for public attention to enjoy. We expect to earn 200 million Baht in the new tomato fruit juice for its first year operation.
The company invests over 100 million Baht in marketing campaign and promotions through all mediums such as television, newspaper, magazine, and online. With this investment, the company aims to increase brand awareness and increasing more educated regarding lycopene for health issue. In addition, over 200,000 bottles of tomato fruit juice will be given for tasting at many business areas in Bangkok and up-country to reach potential groups. The company selects two Thai super stars Mai-Davika Hoorne and Alek-Teeradetch Metavarayuth as its presenters in new TVC under natural aura concept and it is hoped that the hot stars will help to grow the product?s customer base among the career starters. The new TVC of KAGOME tomato fruit juice on ?Natural Aura Skin? will be on air in television on November 29, 2013.
The company aims to be a pioneer in tomato fruit juice market segment within the next 5 years. Currently, around 30% -40% tomato essence and 60% -70% from tomato fruit are in Osotspa Kagome?s portfolio. The company will domestically develop new products besides tomato beverage, however it depends on market demand and trend. The company also plans to explore market opportunities in Myanmar, Vietnam and Malaysia.
KAGOME is the world tomato expert from Japan with longer than 110 years history and heritage. KAGOME established KAGOME Research and Development Institute in Japan. The institute houses a tomato seeds bank with an impressive seeds collection of more than 7,500 tomato species out of 10,000 species worldwide, giving the institute a rich resource for research & development and conservation of tomato species to empower the health and wellness of people worldwide. KAGOME is No.1 leader in tomato sector in Japan and Asia. The firm?s overseas operation has been over 50 countries worldwide including in Thailand.
Get the great taste of Kagome Tomato Fruit Juice in 300 ml for only 20 Baht a bottle at 7-eleven stores, supermarkets and retails across the nation.
For more information, please contact
Maxima Consultants Company Limited Tel 02-619-0429-30
Suchinda, Saengnapa, Naruemol