‘ICHITAN Sudden Rich Campaign is ICHITAN Group’s signature since 2012. The campaign brought revolution to Thailand’s marketing activities by allowing consumers to join the campaign via a mobile phone. As a result, the past campaign was a phenomenal and push ICHITAN reach No.1 with 65% growth and be a part of contributing 22% growth for total Thailand beverage market in last year.
To welcome summer, ICHITAN has launched ‘ICHITAN Sudden Rich Part 3’ Get a chance to win a million Baht worth of gold daily, and chance to win Porche Boxter monthly together with total of 12,043 prizes worth 66 million Baht, the highest amount ever!
Lucky Round 1: 1 million Baht worth of gold for 40 days, valued 40 million baht in total, on a day-to-day drawing basis for Mon-Fri throughout campaign.
Lucky Round 2: Porsche Boxster with fuel voucher totaling worth 8.19 million Baht, Plus 1st class car insurance, 5% withholding tax that will be on ICHITAN. The draw will be made every month on 10 March, 11 April, and 12 May. Total 3 Porche Boxters are worth over 24 million baht.
Lucky Round 3: Offer more chances with 200 Baht mobile top-up, 300 prizes daily or 12,000 prizes throughout the campaign. This prize will be sent directly to top up the joiners’ mobile phone and can be used with all mobile phone operators.
To join ‘ICHITAN Sudden Rich Part 3’ simply press *488* and 10-digits code under the cap or inside the box of Ichitan Green tea, Ichitan Big Save, Dragon Black Tea, Ichitan Selected and Yen Yen by ICHITAN, then press # and send button (example *488*1234567890#send). Applicable to all mobile operators at free of charge (no 3 Baht charged for SMS sending), 24 hours a day, every day from March 10th – May 12, 2014, Monday - Friday. Prizes to be announced via SMS and www.facebook.com/ichitan, www.ichitandrink.com
Mr. Tan ICHITAN said ‘ICHITAN Sudden Rich Part 3’ is our nationwide marketing activity, held once a year to boost overall beverage market and drive economic system. Our success factors are consumer-friendly innovation and attractive prizes. This year, in addition of the gold prizes worth 40 million baht which is a dream of everyone, we add up 3 Porche Boxter supercars to meet a demand of urban consumers. Whereas offering 12,000 mobile top-up prizes are expected to enlarge a proportion of lucky winners around the country. I’m certain that this year’s campaign will be more fun and worth the wait. Kicking off by giving away 1 Porche Boxter and 1 million Baht worth of gold and 300 prizes of mobile top-up on the first day of the campaign, March 10th.