Mr. Vivek Chhabra, President of Sermsuk Public Company Limited, said, "Crystal achieved a new historical sales increase of approximately 10 million cases, which represents 27% growth, in March 2016. The key factors behind Crystal's success included consumers' confidence in making Crystal their drinking water of choice thanks to a production process that meets international standards and puts hygiene and safety as a priority; Crystal's brand image of a quality drinking water proven by certification from the National Science Foundation (NSF) in the United States; and the Quality Awards received from the Thai Food and Drug Administration (FDA) for three consecutive years."
According to recent consumer research conducted by AC Nielsen, Thailand's total drinking water market is valued at 32 billion baht with 15% growth over the 12-month period that ended in February 2016. Crystal enjoys a 17.3% market share.
"Great consumer feedback has resulted in continual growth for the Crystal brand. I would like to express my appreciation to Thai people who have supported and always select Crystal as their drinking water of choice and raising Crystal's popularity to where it is today. Sermsuk will deliver Crystal drinking water to meet the demands of consumers nationwide and refresh them during the Songkran festival celebration," added Mr. Chhabra.