Organized every other year, the "The Most Powerful Brands of Thailand" awards presentation is aimed at honoring strong and reputable brands in Thailand based on a survey that evaluates the brand power and value of 32 product categories among 12,000 respondents nationwide. Conducted by the Department of Marketing, Faculty of Commerce and Accountancy, Chulalongkorn University, the survey covers four key criteria including brand awareness, brand preference, product usage, and brand image.