MILO Innovates in Sports Marketing, Tapping into the Digital World with the MILO Champ Squad to Encourage Good Nutrition and Develop Sports Skills for New-Generation Thai Kids

Business Press Releases Friday March 24, 2017 18:04
Bangkok--24 Mar--ABM

MILO by Nestle (Thai) Limited, the leader in food and beverage products for enhancing quality of life and contributing to a healthier future, has revamped its marketing strategy to strengthen its leadership as the world's top-selling chocolate malt beverage. With an increased focus on digital sports marketing, MILO introduces its latest innovation, the "MILO Champ Squad," which consists of the "MILO Champ Band" and the "MILO Champion Application," which together will improve nutrition and enhance sports skills to develop Thai champion kids. MILO is confident this innovation will expand its consumer base of new-generation families who live active lifestyles and place importance on their health.

This initiative brings excitement to the children's beverage market with the MILO Champ Squad, which includes a digital device called the MILO Champ Band that works efficiently with a smartphone application packed with useful and enjoyable content that will develop future champions. The new proactive marketing approach leverages the MILO brand's strength in sports marketing while staying at the forefront of how new-generation families obtain information.

Mr. Chaiyong Sakulborirug, Director of Dairy and Adult Nutrition, Nestle (Thai) Limited, said, "MILO is not only committed to developing tasty and nutritious products for children, but is always looking for tools to assist today's parents to nurture their children and ensure proper nutrition that is in line with their active lifestyles. The MILO Champ Band, along with a smartphone application, analyzes children's daily energy use according to how many steps they take or the various exercises they do, and also suggests menu items and quantities suitable for children's lifestyles at each age stage. This will help to foster children's success, making them champions in both sports and real-life."

The MILO Champ Band, an innovative wrist band, is another MILO milestone to support new-generation families by integrating advanced technology into products for consumers' lifestyles. It can be used in conjunction with MILO smart packaging that features AR (augmented reality) technology that transforms the packaging into a digital communications channel and is already available in the Thai market. Thai parents can now encourage good nutrition as well as improve their children's sports skills with three simple steps:

1. Download the MILO Champion application from the Apple App Store or Google Play Store.
2. Open the application, register, and connect to the MILO Champ Band to add information about energy use, dietary menus, and children's daily activities.

3. Enter the world of the little champion, using the fun and useful content on the screen, such as inviting teammates to join a group chat and getting tips on children's development and soccer skills from global soccer star Ricardo Kaká, who will provide new tips every week.

"We believe the MILO Champ Squad will inspire new-generation parents to use breakthrough technology to communicate with their kids, encouraging appropriate nutrition and exercises that suit their age and development, to make their children champions and build their confidence every day," concluded Mr. Chaiyong.

For more information, please visit www.facebook.com/MILOThailand

Latest Press Release

MINI MACHINE, BIG IMPACT NESPRESSO LAUNCHES ITS SMALLEST EVER MACHINE, INTRODUCING ESSENZA MINI

Taking its innovative design codes to the next level, Nespresso has released its smallest ever machine. Offering the perfect solution for coffee lovers looking for modernity, convenience and compact design, the Nespresso Essenza Mini machine has a fresh...

The First Million-baht Gold Bar has been Won! Coffee Lovers Dont Miss Sending in Five Empty NESCAFE BLEND BREW Sticks to Win Gold Prizes Valued at 10 Million Baht

NESCAFÉ BLEND & BREW Pasom Kafe Kua Bod La-iad, Thailand's number one coffee mix*, led by Mrs. Audrey Liow, Chairwoman and Chief Executive Officer of Nestle Indochina, awarded the first gold bar worth one million baht to Mr. Anachai...

Nithi Foods Goes through Export Market, ฿20M Invested for a New Factory,

Nithi Foods Company Limited is awarded the PRIME MINISTER'S EXPORT AWARD 2017 for the Best Thai Brand. Seeing that foreign market still is an opportunity for Thai food products because of its unique flavor and popularity, it is preparing to expand into...

Dont waitlets shop! Enjoy extra-value prices for Nestle products plus premiums during the Nestle OHO Campaign, with big promotions nationwide to warm up every day.

The popular Nestle OHO Campaign is back for another year with big promotions nationwide to warm up every day. Shoppers, especially moms, won't want to miss the campaign's extra-value pricing for 13 participating brands of quality Nestle products:...

Body, health, beauty care tips for healthy people

Health conscious trend, both diet and exercise, are found everywhere these days. Movie stars, male and female famous celebrities often upload their exercise pictures showing flat belly, six packs. A part of it comes from the desire to have a good shape,...

Related Topics