Haier Launches New Air Conditioners with Innovative Self Cleaning Technology

Business Press Releases Wednesday March 29, 2017 13:38
Bangkok--29 Mar--Chai PR

Haier unveils new innovation – the Evaporator Self Cleaning Function, featured in its ULTIMATE PLUS COOL VNQ SERIES air conditioners, to be launched together with the DAWN COOL VDA SERIES and CHILL COOL CTR SERIES, which will be packed with the latest technologies. More market share is expected by the company with a target increase of revenue by 10% to 2,700 million baht by the end of 2017.

Mr. Yang Xiaolin, President of Haier Thailand revealed that Haier enjoyed a satisfactory performance in 2016 with a total revenue of 2,480 million baht. Air conditioners come as the biggest earner, followed by refrigerators, freezers, washing machines and television sets respectively. Haier has developed its products and brand loyalty in line with its ranking as the Number One Brand of Major Appliances in the World for 8 consecutive years according to Euromonitor International with a 9.8% market share of the world's retail business volume.

"This year, Haier has invested over 100 million baht to develop its stores and marketing activities. More products for the upper market will be launched. This summer, apart from economy models, hi-end products are also available, including the Ultimate Plus Cool VNQ SERIES air conditioner, which is available in 4 sizes - 10,000 BTU, 13,000 BTU, 18,000 BTU and 24,000 BTU. The Evaporator Self Cleaning Function is unique and only available from Haier. It decreases the temperature at the evaporators to make them frosted so that the dust will be released in just 20 minutes. The Silver Nano Ion system prevents bacteria cross-infection by 99% to keep the room air clean and healthy. Moreover, Haier air conditioners with Inverter technology helps save more energy by 36% compared to air conditioners from other brands. The "Hello Summer" sales promotion program also offers Haier customers an e-Voucher to use as cash when making accommodation reservation through agoda.com."

"The climatic prediction indicated that the weather will get hotter than ever and in an earlier time. Thus the competition in the air conditioning market will get more intense with a wide variety of sales strategies from all brands and new models of air conditioners will be launched to gain more market share in these few months. Our revenue is expected to increase by 10% to 2,700 million baht this year."

"Regarding this year's business direction, Haier Thailand will focus on the mid hi-end market by launching new products, not only air conditioners but also washing machines and refrigerators. These new models will come with latest technologies and modern design that answer the needs of modern consumers. We are trying to build consumer's confidence in our brand, products and services by answering their needs. We communicate with them through modern communication channels such as a fanpage in Haier Thailand facebook as well as an online viral clip "the Secret of Little Monkey" which ranked No.1 in YouTube in 2016 with 16.6 million views. A new viral clip under the slogan "Your Living is Our Inspiration" has been prepared which will further enhance the Haier image. For marketing and public relations activities, we have planned roadshows to different dealers nationwide and a series of sales promotion. This will help to get us closer to our valuable customers," said President of Haier Thailand.


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