NESCAFE wins three well-known awards for quality and market leadership

Business Press Releases Tuesday April 18, 2017 14:02
Bangkok--18 Apr--ABM

Mr. Vladislav Andreev, Business Executive Officer – Coffee and Creamer Business Unit, Nestle (Thai) Ltd., together with NESCAFÉ executives, celebrates NESCAFÉ's success as the most-admired leader in the Thai coffee market. NESCAFÉ recently received three well-known awards: the FDA Quality Award 2017, Thailand's Most Admired Brand Award 2017, and The Most Powerful Brands of Thailand Award 2016.

NESCAFÉ, under Nestle (Thai) Ltd., recently reinforced its success as the leader in the Thai coffee market over the past 40 years, receiving three well-known awards that demonstrate its quality and popularity among Thai consumers nationwide. The three awards that NESCAFÉ received are the FDA Quality Award, Thailand's Most Admired Brand 2017, and The Most Powerful Brands of Thailand Award 2016.

Winning these three awards takes NESCAFÉ's success to the next level. The FDA Quality Award 2017 recognizes NESCAFÉ as a food manufacturer that delivers the highest quality while ensuring social responsibility. NESCAFÉ also received Thailand's Most Admired Brand Award 2017 from BrandAge Magazine, which honors the top brands trusted by consumers nationwide and is measured through a survey conducted in collaboration with the country's leading academic institutions in every region of Thailand. The Most Powerful Brands of Thailand Award 2016, from the Department of Marketing, Faculty of Commerce and Accountancy, Chulalongkorn University, acknowledges the NESCAFÉ brand's leadership position in the Thai market.

Mr. Vladislav Andreev, Business Executive Officer – Coffee and Creamer Business Unit, Nestle (Thai) Ltd., said, "On behalf of NESCAFÉ, we would like to thank Thai consumers for their constant trust and support. Almost one year ago, we successfully introduced NESCAFÉ BLEND & BREW, blended with finely ground roasted coffee or "Pa Som Kafe Kwua Bod La-iad", an innovation in the Thai coffee market, which took the leadership position shortly after its launch. All of these valuable awards reflect our ongoing efforts to deliver Thai consumers the highest-quality coffee from farm to cup, which has enabled NESCAFÉ to remain number one in the Thai coffee market until today. We will continue to innovate NESCAFÉ products, backed by exciting marketing campaigns, to maintain our position as Thai consumers' favorite coffee brand."

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