Nespresso Launches Dedicated Recycling Programme in ThailandBusiness Press Releases Wednesday April 19, 2017 17:26
Nespresso extends its sustainability commitments into Thailand with the launch of its first programme to recycle its used aluminum capsules in Thailand. Nespresso Club Members and Thai coffee lovers will now be able to easily return their used Nespresso capsules for recycling at dedicated collection points; Nespresso Boutiques or Nespresso coffee machine point of sale at Central Chidlom and Homepro Ramintra.
Speaking about the launch of this new recycling programme, Han May, Country Manager, Nespresso Thailand, said: "Nespresso is committed to continuously improving its environmental performance across its value chain. We are therefore very pleased to launch our recycling program for used capsules in Thailand. Nespresso Club Members can now actively contribute to sustainability by returning their used capsules for recycling at no extra cost."
Nespresso uses aluminium for its Grand Cru capsules as it is the best material available today to protect and preserve the highest quality coffees against factors such as oxygen, light and humidity which could compromise freshness, taste and quality. Aluminium is also the only material that interacts perfectly with Nespresso machines to consistently produce the best espresso through high pressure (19 bars) extraction and it also has the advantage of being infinitely recyclable. Aluminium is produced from bauxite, a natural element in the ground and can be recycled infinitely without losing any of its qualities; compared to other aluminum.
With belief in the value of aluminium, Nespresso has taken significant steps to develop recycling process and solutions and encourage consumers to participate in recycling campaign. Nespresso introduced its first recycling initiative in Switzerland in 1991. Since then, the company has established its own capsule collection systems in 36 countries worldwide.
In line with the company's global approach, Nespresso Thailand has implemented a dedicated recycling system. Once collected, used Nespresso capsules will be recycled by Wongpanit Recycling Center, a fully-integrated and highly certified environmental service company that has assumed a leading role in Thailand for the delivery of superior environmental and resource recovery solutions.
For recycling process, it started with separation of aluminium from coffee grounds as all components of the Nespresso capsule are recyclable for not only the aluminium but also the coffee grounds. These two components are separated before being processed. After separation, coffee grounds will be used as a natural fertiliser for agriculture while aluminium is simply re-melted. This process, which requires very little energy, results in no loss of weight or quality and can be repeated infinitely.
To make it easier for you to store and transport used capsules in an easy and hygenic way, Nespresso has developed the recycling bag. Get the Recycling Bag at no cost when making your purchase and simply take the full bag to the collecting points.
Starting 11th January 2017, each Kazaar and Dharkan Grand Cru with original price of THB32 are adjusted to THB23; other Ristretto series with all Espresso capsules are adjusted from THB28 to THB20; Decaffeinato and Lungo are adjusted to THB22 from THB30; while Vivalto Lungo Decaffeinato and Pure Origin are adjusted to THB23 from THB32; and Variations will become THB24 from THB34.
Nespresso offers exclusive services to customers through its membership program Nespresso Club. Members of Nespresso Club in Thailand can easily place their orders at anytime and anywhere, 24 hours a day, 365 days a year via the official website (www.nespresso.com/th). Nespresso mobile app or call toll-free at 1800-019090 (9am to 7pm daily). Members can also visit the Nespresso Boutique at Siam Paragon fl.1 and enjoy free coffee tasting.
Other exclusive benefits include access to Nespresso Limited Edition Grand Cru coffee innovations every year and being the first to be informed of additional club privileges. Nespresso also collects Nespresso coffee machines directly from Club Member's homes for repair during warranty. Members will get a loan Nespresso coffee machine for free during repair service period.
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