THE GREAT TASTE INTENSITY OF NESPRESSO RISTRETTO, DECAFFEINATED Introducing Ristretto Decaffeinato

Business Press Releases Thursday April 20, 2017 09:36
Bangkok--20 Apr--KOBFAH PR Agency

The search is over for the perfect afternoon or evening Grand Cru for intense coffee lovers as Nespresso launches Ristretto Decaffeinato. Intensely roasted and rich in flavour, Ristretto Decaffeinato has the same powerful character and contrasting taste as the much-loved original Ristretto, simply decaffeinated.

RISTRETTO DECAFFEINATO FLAVOUR PROFILE

Intense roasting gives Ristretto Decaffeinato the same rich, powerful flavour as the original Ristretto. A selection of the best Latin American and East African Arabicas are sophisticatedly blended with a touch of Robusta, roasted separately to create the subtle fruity note of this full bodied, intense Espresso.

Intensity: 10
Serving size: Ristretto (25ml) or Espresso (40ml)
Price for 10 capsules: 220 THB

Nespresso strives to offer inspiring coffee moments throughout the day and its range of decaffeinated coffees is no exception with each one delivering a mirror image flavour profile of its caffeinated counterpart. The coffee experts at Nespresso careful curated the latest launch with the rich aromatic notes of green coffees in the blends being carefully preserved during the decaffeination process, which respects the coffee bean's true nature and which makes it possible to maintain the strength and richness of its aromas. The new Ristretto Decaffeinato is the perfect relaxing treat for those who prefer to limit their caffeine but are looking for a powerful and rich sensory experience at any time of day.

Ristretto Decaffeinato joins the existing range of Nespresso decaffeinated coffees, each of which has been given a new distinguishable red ring around the capsule so they can be easily identified alongside other Grands Crus. The Decaffeinato range comprises:

Arpeggio Decaffeinato

Dark roasted and rich in flavour, Arpeggio Decaffeinato boasts the same strong character, intense body and indulgent cocoa notes as the original Arpeggio Grand Cru. The split roasting reveals the specificities of each origin: longer roasting yields a darker bean and releases the intense, cocoa-like flavours of the Brazilian and Costa Rican Arabicas; a shorter and lighter roasting of the selected Arabica from South America highlights its softer fruity notes. Intensity: 9

Volluto Decaffeinato

Delightfully sweet and smooth, Volluto Decaffeinato has the same rich flavours and round body as the original Volluto Grand Cru. The selected pure Arabica beans are roasted separately to highlight their specificities: a shorter roast unfolds the sweet biscuity notes of the Brazilian Arabica, while longer but lighter roast preserves fresh and fruity notes of the Colombian beans. Intensity: 4

Vivalto Lungo Decaffeinato

A complex yet balanced blend, Vivalto Lungo Decaffeinato has the same rich character as the original Vivalto Lungo Grand Cru: roasted, lightly woody with sweet cereal and subtle floral notes. It is a pure Arabica blend from several origins including South America and East Africa. Separate roasting of the beans brings out the characters of the different origins and develops the complexity of the flavour: a shorter and lighter roast preserves the subtle flowery bouquet of the Ethiopian beans and the fruity notes of the Colombian, while a darker and longer roast reinforces the character of the blend and develops its bitterness. Intensity: 4

Ristretto Decaffeinato will be available from March 28, 2017 at:
· Nespresso boutiques, 1st Floor, Jewel Zone, Siam Paragon
· 1800-019090 (Toll-free)
· Online at www.nespresso.com or Mobile application Nespresso
Enjoy more of Nespresso's Ultimate Coffee Experience
Nespresso Thailand is adjusting prices permanently for its Grands Crus to allow coffee lovers to enjoy more of Nespresso's ultimate coffee experience and its range of exclusive services.

Starting 11th January 2017, each Kazaar and Dharkan Grand Cru with original price of THB32 are adjusted to THB23; other Ristretto series with all Espresso capsules are adjusted from THB28 to THB20; Decaffeinato and Lungo are adjusted to THB22 from THB30; while Vivalto Lungo Decaffeinato and Pure Origin are adjusted to THB23 from THB32; and Variations will become THB24 from THB34.

Nespresso offers exclusive services to customers through its membership program Nespresso Club. Members of Nespresso Club in Thailand can easily place their orders at anytime and anywhere, 24 hours a day, 365 days a year via the official website (www.nespresso.com/th). Nespresso mobile app or call toll-free at 1800-019090 (9am to 7pm daily). Members can also visit the Nespresso Boutique at Siam Paragon fl.1 and enjoy free coffee tasting.

Other exclusive benefits include access to Nespresso Limited Edition Grand Cru coffee innovations every year and being the first to be informed of additional club privileges. Nespresso also collects Nespresso coffee machines directly from Club Member's homes for repair during warranty. Members will get a loan Nespresso coffee machine for free during repair service period.


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