IKEA Phuket re-launched to provide new inspiration and increased floor space, 20% growth expected

Business Press Releases Thursday June 1, 2017 09:44
Bangkok--1 Jun--ABM

IKEA, the leading furniture and home furnishings retailer from Sweden, has revamped its Pick-up and Order Point in Phuket with twice the service area to fulfill shoppers' experiences in true "IKEA style." The space is now fully loaded, providing new inspiration and offering more new decoration and furnishing items for customers to take home. The changes are expected to increase sales and the number of visitors by 20% by the end of this year.

Mrs. Benjawon Omark, Store Manager, IKEA Bangna said, "The Pick-up and Order Point is an important part of IKEA's plan to increase accessibility to our products while providing convenience, speed, and savings on shipping costs. In Thailand, we have been operating our only Pick-up and Order Point in Phuket since late 2015. We recently updated our marketing plan and revamped IKEA Phuket by enlarging the service area, providing more inspiration and products to pick up and take home, making this a miniature IKEA store in Phuket. We hope to get positive feedback from our customers.

"We are constantly evaluating opportunities and are looking into continued expansion in Bangkok. We plan to have 3 or 4 stores in the greater Bangkok area and five pick-up and order points in the provinces to enable customers to have access to IKEA's products. Currently, we have one store in Bangna and are building a second store, IKEA Bang Yai, which will open for service early next year, in addition to our Pick-up and Order Point in Phuket. We are considering potential opportunities regarding other possible store and Pick-up and Order Point locations that will allow us to deliver our affordable range of home furnishings to markets that are ready for IKEA."

Mr. Nonthacha Ketwetsuriya, Store Manager at IKEA Phuket said, "IKEA Phuket can now better accommodate customers with a 1,360 sq m service area to inspire and offer more ideas about home furnishings. We understand that people in Phuket prefer getting their products immediately after purchase, so over 400 items were added to meet this demand. The revamp extends to our menu, which provides an improved experience with IKEA's favorite snacks and beverages, in addition to a new zone, Outdoor Cafe, which is now open to refresh and energize visitors to IKEA."


Latest Press Release

Herbalife Nutrition Presents Products with Thai Food Good Heart emblem at 23rd ASEAN Federation Congress of Cardiology (AFCC 2018)

Herbalife Nutrition, a premier global nutrition company whose purpose is to make the world healthier and happier, recently presented its Formula 1 Nutritional Protein Drink Mix products which were certified and allowed to use "Thai Food Good Heart"...

BSH Makes Debut of #Bosch Vario Style Refrigerator to Capture New Lifestyle Concepts

BSH, the leading global manufacturer of home appliances from Germany under the Bosch brand, is releasing its brand-new Bosch Vario Style fridge freezer with easily changeable color door panels of up to 19 alluring colors, backed by a perfect combination...

Nestle Celebrates its Success as the Food Beverage Company with the Highest Number of Certified Healthier Choice Products in Thailand in 2018

Mr. Victor Seah, Chairman and CEO of Nestle Indochina, announced the celebration of Nestle's success as Thailand's leading food and beverage company with a total of 44 products certified with the Healthier Choice logo – the highest number in...

Wednesday Special Drinks Promotion Buy 1 Get 1 Free

at Cafe Kantary Ayutthaya, Chiang Mai, Korat, Koh Yao Noi, Prachinburi and Rayong Every Wednesday in October 2018, 2 p.m.to 6 p.m., Cafe Kantary invites you to enjoy a drinks promotion: "Buy 1 Get 1 Free!" Come for drinks and get a free drink of equal or...

BSH releases the new Bosch Vario style the first freezer-fridge that express more itself

BSH, the leading global manufacturer of home appliances from Germany under Bosch, Siemens and Gaggenau, releases the new Bosch Vario style- First freezer-fridge combination with easiily changer colour door panels with 19 attractive colors, ranging from...

Related Topics