Tetra Pak reveals top packaging innovations matching Global 2017 consumer trends at THAIFEX World of Food ASIA 2017

Business Press Releases Wednesday June 14, 2017 16:36
Bangkok--14 Jun--Hill & Knowlton

Tetra Pak Thailand, the world's leading food processing and packaging solutions company, introduced top packaging innovations for three global 2017 consumer trends at the Innovation Zone at THAIFEX-World of Food ASIA 2017. Addressing evolving market demands in Asia, the company also shared their industry insights on 'Packaging Trends for Senior Consumer' at an Innovation Seminar by Ratanasiri Tilokskulchai, Marketing Director, Tetra Pak (Thailand) Limited.

"At THAIFEX, Tetra Pak demonstrated our commitment to deploy fully integrated solutions that will support the growth of Thailand's food and beverage industry. To achieve this, we showcased innovations that embody the latest consumer global trends," said Ratanasiri Tilokskulchai. "Our goal is to help our customers understand trends that will impact their business in the coming years and make smart choices when launching new or improved products into the markets."

The top packaging innovations displayed at the Innovation Zone, represented three out of top ten global consumer trends for 2017:

• Tetra Prisma® Aseptic Carton addresses the 'Plain Sophistication' trend. Showcased by the Norwegian ready-to-drink coffee brand, Tine IsKaffe, that uses this award-winning carton to enhance brand image and premiumize their products.

• Tetra Recart® represented the 'Kitchen Symphony' trend. This is the first retortable carton that allows food sterilization inside the carton itself. The brand 'Pacific' from USA packs their organic roasted red pepper hummus in Tetra Recart. Consumers around the world can now enjoy nutritious ready meals packed from the country of origin using local ingredients in this functional, long shelf life carton.

• Finally, Tetra Rex® Bio-based featured the 'Sustainability' trend. This is the world's first carton made entirely from plant based, renewable packaging materials and certified by Forest Stewardship Council (FSC). Launched in 2015, it has gained popularity among consumers across Finland, Sweden, Norway and the Netherlands, with brands such as Valio, Arla Foods, Vermlands Mejeri. Tetra Pak has delivered more than 100 million packs of Tetra Rex® Bio-based to customers in 2016.

Latest Press Release

Essence by Triumph| Spring/Summer 2018 The Statement Collection Find the One that Steals your Heart

Essence by Triumph is the trendsetter of the Triumph house. Its elegant styles are crafted in luxurious fabrics, using innovative design techniques to evoke a modern, sophisticated look. Seductive and sensual, Essence offers lingerie that works perfectly...

Jergens Winter Offer Introducing 25% Bonus Jergens(R) - Available In 4 Formulas

It's winter time. It's time to enjoy beautiful, more luminous skin. Celebrating the season, Jergens(R) introduces the new bonus bottle, 813ml, 25% more Jergens(R) moisturiser at the same price (while stocks last). Available in 4 formulas. Jergens(R)...

Make Up Factory Beauty Gift Set

Make Up Factory, the high-end makeup from Germany introduces 'Make Up Factory Beauty Gift Set', an ideal gift sets for the perfect party makeup look. There are 3 sets for your shining at the party. - Perfect eyebrows: the set includes Make Up Factory Eye...

Photo Release: Nestle quality recognized with FDA Quality Award 2018 for the fifth consecutive year

From left to right: Mr. Worakij Seraneeariyaporn, Factory Manager, Quality Coffee Products Ltd. – manufacturer of NESCAFÉ and Mr. Taweesak Rujirapisit, Factory Manager, Perrier Vittel (Thailand) Ltd. in Ayutthaya – manufacturer of...

Haier Chooses Boy Pakorn as Its First Brand Presenter Preparing to Launch Eight New Series of Hi-end Air-conditioners with Cutting Edge Functions

Haier Thailand gears for the high-end market with eight new series and 25 models of hi-end air-conditioners with a range of cutting edge technologies and functions to launch in 2018. Famous actor Boy Pakorn Chatborirak was chosen as Haier's first brand...

Related Topics