OISHI continues to spearhead ready-to-eat food market, launching OISHI Gyoza Riceberry to respond to healthy consumer needs

Business Press Releases Friday July 7, 2017 14:52
Bangkok--7 Jul--OISHI Group

OISHI Group, King of Japanese Food, continues to spearhead ready-to-eat food market by launching a new premium quality product, OISHI Gyoza Riceberry, which contains only 190 calories, in order to respond to new generation's lifestyle that demands delicious and nutritious convenience food.

Mrs. Kodchacorn Attarangsan, Vice President – Food Product Business Development of OISHI Group PCL., reveals that nowadays people become more interested in health. Their eating behavior has changed; they tend to choose more healthy food to nourish their body with all essential nutrients. In the same way, due to busy urban lifestyle together with time restriction, people looks more for ready meal and convenience food, for example, chilled and frozen food, which is also growing market-wise. The latter value rises up to 10 billion Baht (cited from the article "Food and Beverage Industry" by Kasikorn Research). As a result, the company has to enhance its efficiency in business development, especially in food research and innovation to be able to meet various and more specific consumer requirements.

The company has been focusing on developing 'innovation' in our business in the same time as we keeps offering a variety of packaged food products, including both chilled and frozen food. Recently, to foster sustainable 'food innovation' for better living standard of new generation, we proudly present our new premium quality product, OISHI Gyoza Riceberry, which contains only 190 calories, as an innovative food that responds well to the modern lifestyle in terms of convenience, good taste and proper nutrition.

There are 3 highlights of the menu, OISHI Gyoza Riceberry; (1) Natural Material Selection; We select only such high quality natural material as Riceberry, cultivated in organic rice fields of Thai farmers under the supervision of Friends in Need (of "PA") Volunteers Foundation, Thai Red Cross. The Riceberry flour, as the main ingredient of Gyoza wrapper, is rich in nutrients like vitamin B1, vitamin E, iron, Omega3 and fibers. (2) Mouthful of Pork Filling made from ground pork mixed with sesame salad dressing and (3) Japanese Sesame Sauce with mellow roasted sesame flavors. With only 190 calories per package, OISHI Gyoza Riceberry offers a real taste of Japan.

According to the article about benefits of Riceberry on Sukkaphap-D.com, Riceberry is a rice variety originated and developed in Thailand. It contains relatively low sugar comparing to white rice. Therefore, consuming Riceberry helps maintain proper balance of sugar in the body and reduce risk of diseases due to its nutrients such as vitamin B1, vitamin E, iron, Omega3 and fibers, which are essential to our bodies. Moreover, Riceberry can help in weight loss as its high fibers improve digestive system and suppress appetite.

Hot Promotion ! OISHI Gyoza Riceberry is available for only 30 Baht (from normal price 35 Baht) at 7-Eleven across country until 25 July 2017. For more details, visits OISHI Ready Meal fanpage - www.facebook.com/OishiReadyMeal .

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