Lets Shake Kafe Sod! The Legendary NESCAFE SHAKE is Back!

Business Press Releases Wednesday July 19, 2017 14:48
Bangkok--19 Jul--ABM
New Digital Campaign Inspires Coffee Lovers to SHAKE IT YOUR WAY

NESCAFÉ, Thailand's leading coffee brand, announces the return of the legendary NESCAFÉ SHAKE, the pioneer in preparing iced coffee at home that created a phenomenon more than two decades ago. Leveraging the success of NESCAFÉ SHAKE's history in Thailand, new NESCAFÉ SHAKE 4.0 has been relaunched with a fresh approach that appeals to the young audience of digital natives with a digital marketing campaign that highlights the fun and engaging experience of making an iced coffee with NESCAFÉ RED CUP Pasom Kafe Kua Bod La-iad, which is more aromatic and delicious, just like a cafe-style fresh coffee, also known as Kafe Sod. NESCAFÉ is also creating synergy with a famous presenter, Thanachai (Pod) Ujjin, whose NESCAFÉ SHAKE song called "Let's SHAKE" and unique shaking style are inspiring coffee lovers nationwide to make their personalized iced coffee cup using the NESCAFÉ SHAKER in a fun and easy way.

Mr. Vladislav Andreev, Business Executive Officer – Coffee and Creamer Business Unit, said, "The original NESCAFÉ SHAKE, first introduced in 1989, was a great success in Thailand and received tremendous consumer feedback for five successive years in the market. Many people still remember the NESCAFÉ SHAKE television commercials from the 1990s, featuring the NESCAFÉ SHAKE girls, the sexiest girls in Thailand at that time. The product was a major hit among Thai coffee lovers, with over two million NESCAFÉ SHAKERS sold. Everyone enjoyed NESCAFÉ SHAKE with its great taste of iced coffee. The sexy dances of the NESCAFÉ SHAKE girls remain remarkable, even today."

"Earlier this year, we launched new NESCAFÉ RED CUP Pasom Kafe Kua Bod La-iad to reinforce the personalized coffee trend and address the lifestyles of young millennials who seek pleasurable coffee moments in a fun and easy way. We are now introducing the NESCAFÉ SHAKE 4.0 campaign with fully-integrated communications focusing on digital media including a music video co-created by Pod, and exciting activities to engage the new generation of coffee lovers. We will also offer 200,000 cups of product samples in stores and introduce a special product set featuring a free NESCAFÉ SHAKER, supported by point-of-sale materials to make the great return of NESCAFÉ SHAKE an event worth waiting for."

The NESCAFÉ SHAKE 4.0 campaign builds on the earlier launch of new NESCAFÉ RED CUP Pasom Kafe Kua Bod La-iad, which is made using Micronized Roasted Coffee (MRC) technology and Double-filter technology. It attained great feedback from consumers by offering a more aromatic and smoother cafe-style coffee experience that serves the needs of consumers in the 4.0 era.

The NESCAFÉ SHAKER can be used to create other cafe-style iced coffee menu items such as Iced Cappuccino, Iced Americano, or Iced Mocha. The latest version of the NESCAFÉ SHAKER is also easy to use on the go – you can simply insert a straw through the lid and drink straight from the SHAKER and enjoy making easy iced coffee your own way.


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