M-150 wins Brand of the Year award at the World Branding Award 2017 event, strengthening its position as top brand in the energy drinks market

Business Press Releases Monday October 30, 2017 16:35
Bangkok--30 Oct--ABM

Mr. Petch Osathanugrah (center), Chairman of the Executive Committee and CEO of Osotspa Company Limited together with Ms. Suthipa Panyamahasup (right), CMO and Mr. Sarun Ladawon (left), Head of M-150 received "Brand of the Year" award at the World Branding Award 2017 for M-150.

M-150, a leading Thai-owned energy drinks brand, was honored with the "Brand of the Year" award at the World Branding Award 2017 event that recently took place in London, England. This important recognition further strengthens M-150's achievement of becoming one of the most trusted and favored global brands with consumers around the world.

Mr. Petch Osathanugrah, Chairman of the Executive Committee and CEO of Osotspa Company Limited, said, "M-150 recently received the 'Brand of the Year 2017' award at the World Branding Award 2017 ceremony organized by the World Branding Forum. It was the only brand chosen from Thailand's energy beverage segment to win the award at the ceremony, which took place at Kensington Palace in London.

"Osotspa is extremely honored and privileged to receive this important award for M-150, which is the company's key product. It is the first time that a Thai energy beverage brand has received an award from the World Branding Forum. This recognition reflects M-150's continuing achievements in building its brand identity, effective marketing practices, and having the trust and confidence of customers, thanks to the unwavering support of the team that has played the pivotal role of making M-150 a leading and recognizable brand at the international level. Osotspa is also committed to further reinforcing the M-150 brand while leveraging production and distribution capabilities to maintain and extend its customer base at both the domestic and regional levels," said Mr. Petch.

M-150 continues to develop its objective of meeting the demands of the market and consumers with a comprehensive marketing communications strategy that includes sports marketing and contributions to various sporting events at the national, regional, and international levels. In 2017, M-150 was title sponsor of the Thai League 2 M-150 Championship, a joint sponsor of the Thai League and the Thailand National Football Team, and the main sponsor of Thai boxer Srisaket Sor Rungvisai, who recently retained his WBC (World Boxing Council) Super Flyweight world title.

M-150 is also using idol marketing and music marketing strategies to build brand awareness and loyalty, developing a positive customer experience through nationally-recognized singers including Toon – Bodyslam, Mike – Piromporn, Pai – Pongsathorn, and Tai – Orathai, as well as champion boxer Srisaket Sor Rungvisai, who is a hero to all Thais and a role model for those who never give up in life and dare to follow their dreams. They are the ideal presenters to deliver the brand concept "M-150 empowers and support the Thai people". M-150 also has implemented comprehensive marketing activities carried out through a wide range of channels. These initiatives are helping to make M-150 one of the most favorite and widely-accepted brands among consumers.

The World Branding Forum (WBF) is a registered global non-profit organization whose aims and activities are to advance standards in the branding industry for the good of the industry and consumers. The WBF presents the "World Branding Award" to leading brands around the world that perform distinctively at the national, regional, and international levels based on an evaluation that involves 30% brand valuation, 30% public online voting, and 40% consumer market research.

In addition to the "Brand of the Year" award at the World Branding Award 2017 ceremony, M-150 has also been recognized with the "Most Powerful Brands of Thailand" award, the "Super Brand" award, and the "Number One Brand" award. Combined, these awards demonstrate M-150's true success as one of Thailand's most popular and influential brands.


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