NESCAFE Joins with the Highway Police to Safely Send Off Thai People Back to Their Homes for a Good Start to 2018

Business Press Releases Wednesday December 20, 2017 12:21
Bangkok--20 Dec--ABM

NESCAFÉ RTD (Ready-to-Drink), led by Ms. Chutirat Chavalvechakul (center), Brand Manager - Ready to Drink Business Unit, Nestle (Thai) Ltd., in partnership with the Highway Police's Pol. Col. Chakrit Mongkolsri, Superintendent of the 8th Sub-division, (2nd from right), and Pol. Capt. Prachak Ngamsophon (2nd from left), continue the "NESCAFÉ Sends You Home Safely with Full Encouragement" campaign for the fourth year in a row.

NESCAFÉ is promoting safe driving during the New Year's peak travel period by handing out the newest and the very first ready-to-drink coffee to have a Healthier Choice logo, NESCAFÉ Black Ice, a healthier choice for Ready-to-Drink black coffee that offers full coffee flavor with lower sugar and only 50Kcal. NESCAFÉ Black Ice will be the highlight product providing refreshing and healthy stimulation to drivers during their journey. Under this partnership, NESCAFÉ Ready-to-Drink coffee will be handed out to more than 200,000 drivers at 17 key locations including highway and expressway service points, as well as to passengers at bus terminals and train stations, from December 28 until December 30, 2017.

The 17 locations where NESCAFÉ Black Ice will be given away are Expressway Service Points: Bang Kaew, Bangna, Bang Pa-In, and Chatuchote; the Motorway Rest Stop; Highway Service Points: Wang Noi, Wang Manow, Nong Dindaeng, and Rangsit; Bus Terminals: New Mo Chit, Nakhonchai Air, the New Southern Bus Terminal, Pitsanulok, Khon Kaen, and Nakorn Ratchasima; and Hua Lamphong Train Station.


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