CPFs cooked duck products eye growth in NZ market

Business Press Releases Thursday April 19, 2018 15:39
Bangkok--19 Apr--CPF

Charoen Pokphand Foods PCL (CPF) eyes growth in New Zealand as the premium cooked duck product is gaining popularity among NZ consumers. The food conglomerate expects that the cooked duck sales will grow by 16% this year to reach 1.3 billion baht. This is due to growth in European and New Zealand's market.

Mr. Prasit Boondoungprasert, chief operating officer for international trade and business development, CPF, said in 2017 that CPF exported 4,590 tons of ducks to Europe, England, Japan, Hong Kong, New Zealand and etc.

CPF sets to export 5,500 tons and increase its revenue from 1 to 1.3 billion baht this year. This is a result from the potential growth in NZ market.

New Zealand has become one of CPF's fastest growing markets for duck meat since it entered the market almost 2 years ago, making it the first company, approved by MPI, to import fully cooked duck to New Zealand.

Since then, CPF's cooked duck rapidly becomes one of the kiwis' favorite dishes due to its great taste and easy preparation. The consumers do not need to do anything other than heating the food.

According to our survey, New Zealand consumers are looking for the duck products with great taste and convenient way to cook. However, they are unlikely to cook duck product at home because of they are unfamiliar with duck meat.

"New Zealand consumers choose to eat duck products at restaurant. It is because they worry about the food preparation and cooking process" Mr. Prasit added

CP Authentic Asia Duck is made in response to the consumer needs. The fully roasted duck is making the cooking process easy. It will be among value-added products available in New Zealand store like the popular Peking Crispy Duck.

The popularity of duck products in New Zealand reflects the confidence in the food safety of product in Thailand.
The research also mentioned that ASEAN food trend is on the rise in the NZ while duck meat is among top 5 favorite meats for people in New Zealand.

Latest Press Release

Herbalife Nutrition Presents Products with Thai Food Good Heart emblem at 23rd ASEAN Federation Congress of Cardiology (AFCC 2018)

Herbalife Nutrition, a premier global nutrition company whose purpose is to make the world healthier and happier, recently presented its Formula 1 Nutritional Protein Drink Mix products which were certified and allowed to use "Thai Food Good Heart"...

BSH Makes Debut of #Bosch Vario Style Refrigerator to Capture New Lifestyle Concepts

BSH, the leading global manufacturer of home appliances from Germany under the Bosch brand, is releasing its brand-new Bosch Vario Style fridge freezer with easily changeable color door panels of up to 19 alluring colors, backed by a perfect combination...

Nestle Celebrates its Success as the Food Beverage Company with the Highest Number of Certified Healthier Choice Products in Thailand in 2018

Mr. Victor Seah, Chairman and CEO of Nestle Indochina, announced the celebration of Nestle's success as Thailand's leading food and beverage company with a total of 44 products certified with the Healthier Choice logo – the highest number in...

Wednesday Special Drinks Promotion Buy 1 Get 1 Free

at Cafe Kantary Ayutthaya, Chiang Mai, Korat, Koh Yao Noi, Prachinburi and Rayong Every Wednesday in October 2018, 2 p.m.to 6 p.m., Cafe Kantary invites you to enjoy a drinks promotion: "Buy 1 Get 1 Free!" Come for drinks and get a free drink of equal or...

BSH releases the new Bosch Vario style the first freezer-fridge that express more itself

BSH, the leading global manufacturer of home appliances from Germany under Bosch, Siemens and Gaggenau, releases the new Bosch Vario style- First freezer-fridge combination with easiily changer colour door panels with 19 attractive colors, ranging from...

Related Topics