OISHI to penetrate ready-to-cook and ready-to-eat market

Business Press Releases Tuesday May 22, 2018 14:03
Bangkok--22 May--Poly Plus PR
"OISHI" to penetrate ready-to-cook and ready-to-eat market, With parade of over 100 bestselling items to show its potential at THAIFEX 2018

OISHI GROUP to penetrate ready-to-cook and ready-to-eat food market with parade of new items, sales/retail channel expansion andstrategy to increase the brand's opportunity in the new form of consumer behavior. Recently, the group has prepared over 100 bestselling items to participate in "THAIFEX-World of Food ASIA 2018" which is held to create opportunity for traders to meet and built an affiliate network in theready-to-eat "RTE" and ready-to-cook "RTC" products with over 2,500 food traders from 40 countries worldwide between May 29, 2018 – June 2, 2018 at Challenger Hall 5, Impact Arena Exhibition & Convention Center (Muang Thong Thani).

Mrs. Kodchacorn Attarangsan, Vice President – Food Product Business Development, OISHI GROUP Public Company Limited, revealed"In recent years, the Frozen Ready Meals market has become an important part of the urban lifestyle, especially for the consumers in Northern America and Western Europe due to the quality, convenience and variety. From that point, OISHI sees the importance and opportunity in the wide opening new market and has planned to support further expansion of the market with focuses on (1) New Product – development and innovation to create new and unique products that stand out by their forms, tastes and packages/containers, (2) Penetration – expansion of channels to reach a wider coverage of customers, (3) Export – expansion to penetrate the international markets in Asia and the European Union via synergies between affiliate business group."

"In order to expand the business toward international markets or export, the company has prepared for all legislative requirement for food safety and standards to offer reliability and gain acceptance from international consumers and has been approved for food standards such as GMP, HACCP and BRC. We also studied in consumer behavior and retail channels to ensure the quality of production and delivery that meet the consumer's demand in each country. We are a well-prepared participant in the export industry with focus on frozen ready meal products. We started this with OISHI Gyoza which we have been exporting to Asian countries including Myanmar and Cambodia since 2016." continued Mrs. Kodchacorn.

"Recently, OISHI Group has expanded the OISHI Gyoza's market into 5 countries in the European Union including France, Germany, Reunion Iceland, England and Holland with great success in meeting the expecting export quota and creating brand awareness as a result of new channels from market expansion. Additionally, OISHI Group has also create further business opportunity via collaboration with export partner in developing products with better cultural insights and preferences for consumers in different countries along with an investment in machinery to launch the new production line of frozen grilled gyoza to increase the brand's competitiveness and support the international market demand."Mrs. Kodchacorn added.

With expectation to gain great feedbacks from business partners and the general public as always, the OISHI Booth at THAIFEX 2018 is well-prepared with selections of quality ready meal products in 4 categories including (1) Chilled Food for convenience store (2) Frozen Food for supermarket/hypermarket (3) Food Service/Horeca and (4) Exporting Products with over 100 items including gyoza, sandwich, crab stick, ramen, salmon, Saba, soup/sauce as well as cake and bakery.

For consumers and public, OISHI has prepared delectable promotional deals at great value with quality products from the OISHI Group on special offers, including 2 packs of frozen OISHI Gyoza with fillings such as pork / chicken / prawn for 110 THB, 2 packs of OISHI Trendy Ready Meal "Ramen" for 120 THB, 3 packs of OISHI Kani "Alaska Crab Stick" for 140 THB, etc. Special!!! Free 1 OISHI Lucky Box with any 200 THB purchase of OISHI products on the retail day of Saturday 2 June 2018 from 10:00 – 22:00 at OISHI Booth, Challenger Hall 5, Impact Arena Exhibition & Convention Center (Muang Thong Thani).


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