Siam Food Services joins hands with Candia Professional, leader in the dairy business in France, targeting B2B customers with a new brand positioning to expand market share in Thailand.

Business Press Releases Wednesday May 30, 2018 15:05
Bangkok--30 May--4D Communications

Miss Preeyada Sripiboon, Operations Deputy Director, Commercial of Siam Food Services Co., Ltd., one of the leading importers and distributors of premium fresh and frozen foods and the distributor of 'Candia Professional,' Leading dairy product company from France, in Thailand, revealed that, Currently, the dairy market in Thailand has a great potential to expand, judging from the number of bakeries and coffee shops that is increasing each year, covering all regions throughout the country. Realizing the commercial potential of this trend, the company decided to import premium dairy products from 'Candia Professional,' a French brand which holds the largest market share in France, to the Thai market. Over a period of 1 year since 'Candia Professional' was introduced to the food business sector in the Thai market, the brand has received a very positive response. The company, therefore, plans a strategy to penetrate the market with a full force. This year, 'Candia Professional' announces a major rebranding to prepare for the current business situation and the future growth. The brand-new Candia Professional will be officially unveiled at the 15th THAIFEX-World of Food Asia 2018 during May 29 - June 2, 2018 at IMPACT Exhibition Center, Muang Thong Thani. Highlights at the event include cooking shows by professional chefs from Thailand and abroad where visitors can taste the food, and the competition 'Thailand Ultimate Chef Challenge,' all of which are expected to receive a good response just like every year in the past.

"The purpose of this rebranding is to emphasize the identity of 'Candia Professional' as the leading French dairy brand that is accessible for all consumers. We will highlight 3 outstanding characteristics of the brand, namely its French origin which is a guarantee of the premium quality, the authenticity of the products which are made from milk collected from small-scale farms with a dairy know-how transmitted over generations of passionate farmers, and the communication of a clear, coherent and consistent one-stop-shop range of technical dairy products that simplify chefs' lives and inspire their creativity," added Miss Preeyada Sripiboon.

Regarding the feedback of 'Candia Professional' in Thailand, Miss Preeyada Sripiboon commented, "At the moment, the product of Candia Professional with the highest sales in Thailand is the cream category (whipping cream). Our target is the HoReCa (Hotel, Restaurant, and Catering) across the country. This year, the company will also focus on increasing brand awareness, along with activities for consumers to have a chance to try the products so that they have a better understanding of the quality of 'Candia Professional.' These activities are aimed at food and dessert chefs who need world-class quality dairy products and also those who want to add a touch of French taste to the food they make."

'Candia Professional' has 5 production bases in France: 2 for butter, 2 for cream, and 1 for cream cheese. The five production bases are still able to accommodate the current rate of the business expansion. The sales volumes in the past year of 'Candia Professional' were 7,162 tones worldwide (excluding the European market) and 124 tones in Thailand. Factors for growth include the growing market for dairy products in Thailand and Asia, a growing interest for western cuisine and pastry among the consumers in this region, and the increasing influence of western tastes in food service.

About Siam Food Services Limited (SFS)

Siam Food Services is a firmly established player in the Thai food distribution business having been around since 1984. We specialize in the distribution of temperature-controlled and value-added international brands of high quality meat, seafood, potato, dairy, pastry and ethnic food products.

As Thailand's leading importer and distributor of premium food products, our objective is to satisfy the requirements of all our customers which includes all major full service hotels and restaurants, all major quick service restaurants and restaurant chains, institutions, caterers, manufacturers, traders and modern trade accounts. Our products are distributed out from our central distribution warehouse located in the capital, Bangkok as well as from our branches in Pattaya, Samui, Phuket and Chiangmai to ensure timely and quality deliveries.

Distribution capabilities are aligned to meet international-standards for quality and food safety requirements of our top customers and brand owners which also include top-end 5-star hotels and international chains. The latest WMS (Warehouse Management System) and routing systems as well as GPS trucks are there to enable us to deliver the highest industry standards in terms of the control of inventory rotation and delivery trace-ability. We ensure that our services meet customers' quality requirements nationwide.

SFS has also invested heavily in new food testing laboratory facilities, a test kitchen/demonstration/classroom, expanded warehouse facilities and much larger advanced office facility to ensure that our distribution is not just comprehensive and timely but delivering quality products as well. For more information, please visit at www.siamfoodservices.com or www.facebook.com/siamfoodservices


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