Natural Bev Company Limited launches P80, a natural extract drink from Longan fruits, now with Nadech joining the force to gain a stronger market share in the health beverage market.

Business Press Releases Tuesday July 31, 2018 15:57
Bangkok--31 Jul--Polyplus PR

Natural Bev Company Limited under the PM Group invests 1billion Baht in manufacturing of a natural extract drink made from Longan and branded "P80". With Barry Nadech Kugimiya as a brand presenter to gain a strong market shares in the growing health beverage market. Expected sales of the 1st year at 1 billion Baht using a 360-degree branding and marketing approach to engage customers.

Prayudh Mahagitsiri Chairman of PM Group Co., Ltd. reveals that during a period of market oversupply of Longan, and recognizing the health properties of Longans, he understands the problems the farmers are facing. His company wants to support the Longan farmers and help the Thai people living a healthier life, by developing a health product made from Longan. After research and clinical trials at Chiang Mai University, according to traditional and ancient Chinese medicinal recipes, we found that Longan possesses some amazing health properties. It can rejuvenate the body inside-out, promote the sleep quality, regulate blood pressure and has many more health benefits. The company also has the patent of the manufacturing technology of "P80" to get ready for export to international markets.

The company's philosophy in the production of healthy products for the Thai people is "All the money in the world can't buy you a good health". The Ministry of Public Health reports that Thai people spend 400 billion Baht per year on health related products and issues and this number tends to increase every year. The best and easiest way to avoid health problems, is to take good care of oneself. The name P80 is based on a secretive code from 'Perfect80' which means you could have perfectly good health even though you're 80 years old. We would like to share this potent health benefit with everyone and want everyone to stay strong and healthy with our health drink, which is affordable to everyone.

Chalermchai Mahagitsiri Chief executive officer of Natural Bev co., Ltd manufacturer and Distributor of "P80", the natural Longan extract,said "After the success of the Nescafe brand and other businesses, my father and I would like to work on a business dedicated to society, for all the Thai people to be in good health. We invested 1 billion Baht to build a modern manufacturing factory meeting international standards such as HACCP, GMP, ISO 9000, on an area of 140 rais in the Nakorn Jedi sub-district, Pasang, in Lamphun province. The area is connected to the Doilo district of Chiang Mai, and to produce P80, the natural Longan essence and extract, we buy fresh and premium quality Longans from farmers from both Lamphun and Chiang Mai, we paid a higher price than the official market price. We buy more than 200 tons per day and for this Longan season alone, we expect to buy 10,000 tons. Next to this we expect to purchase another 7,000 to 10,000 tons throughout the rest of the year, with a total value of about 100 million Baht, Furthermore, the company invests as much as 1.5 billion Baht in research and patent development.

We want "P80" brand to be recognized and recalled as fast as possible with 360-degree marketing strategy and approach to engage customers. Our marketing budget is 20% of the total investment budget, and in order to advertise the brand in both Bangkok and upcountry we cooperate with "Barry-Nadech Kugimiya" as health brand ambassador. With Barry on board we expect to stimulate the sales and gain a solid market share in the Health Beverage market. With a total market value of almost 18 billion Baht, we expected a prognosed domestic revenue of 1 billion Baht in the first year. The company wishes to further expand its operation to international markets by introducing P80 as a Global Brand.

Chalermchai also adds that P80, 100% natural Longan extract drink, is delicious and easy to drink. According to the official research from the faculty of Medicine, Chiang Mai University has proven that the health extract contains 5 Bioactive ingredients such as Gallic acid, Ellagic acid, Tannic Acid, GABA and Corilagin that have several benefits included promoting a better and deeper sleep, rehabilitating the body from the inside out, regulating blood pressure levels to healthier levels, relieving and easing the pain related to inflammations and muscle fatigue, refreshing and stimulating the brain.

The "P80", 100% natural Longan extract, has been launched since January 2018 and is available in 2 variations: Natural Essence concentrated extract drink. Take one tablespoon per day and experience the difference and Nutri Drink, 100% longan juice (from concentrated longan juice) .P80 is available in Big C, Tesco Lotus, Gourmet Market, Home Fresh Mart, Villa Market, Family Mart, 7-Eleven, Watson, Local drugstores and retails. For more information, please contact via 088-806-9696, 088-824-6611,, or Instagram : p80_naturalessence.

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