NESCAFE Announces Collaboration with Big C to Launch its First In-store Cafe as part of NESCAFEs Out-of-Home Business Expansion into Hypermarkets

Business Press Releases Friday August 3, 2018 16:20
Bangkok--3 Aug--ABM

Photos show Nestle (Thai) Ltd., led by Mr. Tawatchai Thungprasitipab, National Sales Manager, Sales Grocery; and Mr. Suphavat Khamijoun, Business Development Manager – Coffee and Creamer Business Unit, joined by Mr. Wichai Benyadilok, Executive Vice President for Big C Supercenter, to announce their collaboration in launching the first "NESCAFÉ In-store Cafe" at Big C Suksawat. The launch is part of NESCAFÉ's out-of-home (OOH) business expansion into hypermarkets to provide shoppers with a cafe-style coffee experience offering menu choices ranging from Americano to Latte Macchiato at great prices starting from 10 baht, while learning how to make these beverages easily at home. It is also part of the promotional kick-off for Big C Suksawat's Coffee Month, in which NESCAFÉ has joined together with Big C to thank and reward shoppers for their support. Also stopping by the event was Sattaphong (Tao) Phiangphor.

NESCAFÉ today announced its collaboration with Big C to introduce the first-ever "NESCAFÉ In-store Cafe" at the Big C Suksawat location as part of NESCAFÉ's strategy to expand its out-of-home (OOH) business with its very latest in-store cafe model. At the NESCAFÉ In-store Cafe, shoppers can enjoy an indulgent cafe-style coffee experience with a choice of menu items ranging from Americano to Latte Macchiato at great prices starting from 10 baht, while learning how to make these menu items easily at home using NESCAFÉ products. In celebration of the launch and to excite shoppers, NESCAFÉ is also offering a special promotion as part of "Coffee Month."

Mr. Tawatchai Thungprasitipab, National Sales Manager, Sales Grocery, Nestle (Thai) Ltd., said, "I am honoured to kick off this one-of-a-kind collaboration between NESCAFÉ and Big C to mark the start of Coffee Month, which takes place at all Big C locations from 26 July until 8 August, 2018. Coffee Month at Big C is more than just a promotion for NESCAFÉ – it also reflects the strong partnership between Big C, the leading hypermarket chain, and NESCAFÉ, Thailand's number one coffee brand, as we both reward and thank shoppers for their support. For the first time this year, we will open an in-store cafe at Big C Suksawat, which will be open from now until the end of this year for shoppers to enjoy an authentic cafe experience while at Big C. Shoppers at Big C Suksawat can order hot and iced beverages made from a range of NESCAFÉ products and also learn how to make these beverages easily at home."

Mr. Wichai Benyadilok, Executive Vice President for Big C Supercenter, added, "As the leading hypermarket brand, Big C is always looking for ways to reward our shoppers with great deals and a superior shopping experience. Working closely with a leading brand such as NESCAFÉ during Coffee Month allows us to tailor our promotions and activities to truly delight our shoppers. In addition to this fun-filled launch event, we also want our shoppers to experience the first in-store cafe by NESCAFÉ, only at Big C Suksawat. On behalf of Big C, I want to thank Nestle and NESCAFÉ for their continued support, and we look forward to working on more projects in the near future."

The NESCAFÉ In-store Cafe offers a unique cafe experience, with the cafe actually being on the shopping floor, so shoppers can enjoy a great cup such as an iced NESCAFÉ Americano or NESCAFÉ Latte during their visit. Shoppers can choose from an extensive cafe-style coffee menu at the NESCAFÉ In-store Cafe, including hot and iced Americano, hot White Espresso, Cappuccino, Latte Macchiato, and Latte, starting from 10 baht. In addition, as part of the Coffee Month promotion, shoppers at Big C Suksawat can get a free NESCAFÉ Ice Cooler valued at 99 baht when purchasing any participating NESCAFÉ and Nestle COFFEE-MATE products worth a total of 419 baht from today until August 8, 2018.

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