M-150 receives Asias Most Trusted Brand 2018 award, building brand recognition on the global stage

Business Press Releases Wednesday September 5, 2018 15:06
Bangkok--5 Sep--ABM

Mr. Petch Osathanugrah, Chairman of the Executive Committee and CEO of Osotspa Public Company Limited, said, "Osotspa takes pride in M-150, which has received positive feedback and has increased trust with both Thai and international customers. We were recently honored with an "Asia's Most Trusted Brand" award, which reflects our commitment to creating premium-quality products, and our strategic implementation plan to drive growth and provide a positive experience and the highest satisfaction to our customers."

"This achievement would not have been possible without the M-150 team and their unwavering dedication to creating an energy drink that does not compromise on quality, meets our customers' needs, reflects the team's passion in building a uniquely strong brand, and most importantly, establishes trust with consumers who place their continued confidence in M-150," said Mr. Petch.

The "Asia's Most Trusted Brand 2018" award is from IBC InfoMedia, a division of International Brand Consulting Corporation, USA, which awards Asia's 50 most trusted brands based on over 100,000 consumer votes in 10 countries across Asia including Japan, South Korea, India, Sri Lanka, the United Arab Emirates, Indonesia, the Philippines, and Singapore. IBC uses three parameters to analyze and evaluate the votes: 1) Top-of-mind awareness (the first brand mentioned by respondents when they hear a product category); 2) Last used (the last brand used or consumed by respondents in one re-purchase cycle); and 3) Future intention (the brand that respondents intend to use or consume in the future). All of the brands that received an award are experiencing rapid growth and play a significant role in strengthening the Asian economy.

Mrs. Wannipa Bhakdibutr, President of Osotspa Public Company Limited, said the next step for M-150 is to continue focusing on product development based on consumers' needs. The company's strategic marketing plan highlights not only product development, but also distribution channels and comprehensive sales promotion activities that integrate online and offline channels. M-150 will also continue its sport and music marketing strategies, recruiting Thai stars as brand presenters to further boost customer loyalty and continue to build on

M-150's success.

"In 2018, M-150 remains a title sponsor of the Thai League 2 M-150 Championship; a co-sponsor of Thai Leagues 1 and 3; a co-sponsor of Thailand's National Football team; and an official sponsor of global boxing superstar and World Boxing Council (WBC) super-flyweight world champion Srisaket Sor Rungvisai. M-150 has also retained Srisaket Sor Rungvisai and nationally recognized singer Toon – Bodyslam as brand presenters to deliver the concept "M-150 empowers and supports the Thai people." Both of these superstars are heroes to all Thais and serve as important role models for those who never give up in life and dare to follow their dreams. M-150 has also initiated comprehensive marketing activities through a wide range of channels, which are helping to make it one of the most favored and widely-accepted brands among consumers," concluded Mrs. Wannipa.

Osotspa Public Company Limited, led by Mr. Petch Osathanugrah (left), Chairman of the Executive Committee and CEO, and Ms. Suthipa Panyamahasup(right), CMO, received the "Asia's Most Trusted Brand 2018" award for M-150, a leading Thai energy beverage. Srisaket Sor Rungvisai (center), WBC (World Boxing Council) super-flyweight world champion and M-150 presenter, joined the award ceremony which recently took place at the Grand Hyatt Erawan Bangkok.

M-150, a leading Thai-owned energy drink and a major Osotspa brand, continues to bring pride to the nation after it was honored with an "Asia's Most Trusted Brand 2018" award, further reinforcing M-150's success as Thailand's most popular energy drink while increasing its brand recognition internationally.

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