Attracting New And Light Internet Users with Pay Less Concept Focusing On Price And Quality
TrueOnline has launched a new hi-speed package “Eco hi-speed Internet Pack from TrueOnline” as another option to better serve various urban lifestyles. The package is suitable for users who are beginning to use the Internet including students and office workers who are online regularly. The “Eco hi-speed Internet Pack from TrueOnline” at 399 Baht per month offering 100 hours of Internet access at 2 Mbps plus free router and free fixed telephone line installation at home. Emphasizing price and quality, this new package is aimed at increasing the number of broadband users so they can access online information more easily and with greater affordability. To apply for the new package, visit any True Shop branch or call 1686 (24 hours) from today onwards.
Mr. Vichaow Rakphongphairoj, Managing Director, TrueOnline, True Corporation Plc said “Broadband usage has increased constantly from last year by approximately 33% and will continue to do so as online access becomes a part of urban lifestyles. As the broadband market leader, TrueOnline is offering a new hi-speed Internet package Eco hi-speed Internet Pack from TrueOnline in order to serve the new Internet user segment with reasonable prices at 399 Baht per month with 100 hours hi-speed Internet access at 2 Mbps. The concept of the package is “pay less for light usage” and is available from TrueOnline with speeds ranging from 2-16 Mbps. We are confident that the new Eco hi-speed Internet Pack from TrueOnline will receive positive feedback from consumers due to our quality network and value for money pricing, and subsequently help expand TrueOnline’s customer base. By offering a wide range of packages, TrueOnline has gained over 27,000 new customers in the first quarter of 2010 bringing the total number of broadband users to 718,000.
Mr. Non Ingkutanon, General Manager, Wireline Broadband Services Business of True Corporation Plc said that the Eco hi-speed Internet Pack from TrueOnline will target the new Internet user segment as well as people who currently use the 56k dial-up system, Internet cafes, and mobile Internet. The advantage of this new package is that it is ideal for students and office workers who usually go online less than 100 hours on average per month. Under the “pay less for light usage” concept, the new Eco hi-speed Internet Pack from TrueOnline offers 100 hours of hi-speed Internet access at 2 Mbps, upload 256 kbps, for only 399 Baht per month. In addition, subscribers will receive more privileges from TrueOnline such as a free router and free fixed telephone line installation at home .
“TrueOnline is committed to constantly developing new services to better serve urban lifestyles with many choices for online access. The new Eco hi-speed Internet Pack from TrueOnline will open up more and affordable opportunities for consumers in society to access information at faster speeds via a quality network,” Mr. Vichaow concluded.
* from now to July 31, 2010
For more information (media enquiries only), please contact:
Corporate Communications & Marketing PR - True Group
Email: [email protected]
PR Focus Co., Ltd.
Prapas Chornsarum Tel: +66 (0) 8 1827 7354 www.prfocus.co.th
Saranya Chaichomphol Tel: +66 (0) 2654 7551-2 Email: [email protected]