RTB Shows its Success of 48% Growth Last Year and Launching 3 new Jabra wireless headphones in Elite Series to Strengthen its Leadership in the Market

Wednesday 28 March 2018 15:28
RTB reviews its outstanding performance with last year 48% sales growth and eyes to step forward addressing its premium headphone leadership by introducing Jabra Elite Franchise, comprising with "Jabra Elite 65t", "Jabra Elite Active 65t" and "Jabra Elite 45e" with advanced technology, including True Wireless Generation 3 and Jabra Sound Plus application, that helps users to customize call and music experience, and fulfill lifestyles for all aspects such as exercising, working, watching movie and listening to the music. By this mean, the company plans to drive this year revenue up from state-of-the-art technology items.

Dr. Banphot Vatanasombut, Managing Director of RTB Technology Co., Ltd., said "In 2017, the company achieved a much greater performance of 48% sales growth when compared with performance of the overall market and our performance of 2016. The majority of sales volume came from wireless headphone and speakers contributed to about 40%. Moreover, the greater success that we have achieved for the past 2 years is the equitable distribute of income that comes from all the brand that we carry. Also we acquired more brands to strengthen our portfolio. So now we have many great global brand such as wireless headphone and speaker from Jabra, B&O, Sony, Audio-Technica. For other category we have dash camera from DOD's, power solution from Energea and the Coopidea, case and high-end iPhone bag from iDeal of Sweden and Uniq, wifi camera from Motorola and Vimtag, earphone from Philips and Nakamichi."

For this year, RTB as a leading distribution company for connected devices will continuously work with the world-classed brands to expand in the growing segment with innovation products that respond to current customer's lifestyles. To fulfill its objective, RTB launches the ultimate innovation of headphone from Jabra in Elite franchise, "Jabra Elite 45e", "Jabra Elite 65t" and "Jabra Elite Active 65t", equipped with the latest technology. "Jabra Elite 65t" and "Jabra Elite Active 65t" are the 3rd generation of Jabra's true wireless products after the launch of legendary Jabra Elite Sport that is known great technology and the stability of the connection that is far better than industry standard. This 3 models are packed with the new noise reduction microphone system for call and voice command usage. Moreover, the headset setting can be customized to response for different users' preferences.

Ms.Vimolmaln Vatanasombut, Chief Marketing Officer of RTB Technology Co., Ltd., said "Our company has accumulated more than 10 experience in Bluetooth headset market, we are very confident with Jabra who has more than 150 year of expertise. Jabra headphones are engineered for purpose focusing to satisfy different segment of consumer needs. By this opportunity, Jabra has introduced three new products under Elite franchise under the concept of "Jabra for All of You and Only You". Three products to serve all kind consumers, but everyone can customized the headset to the individual needs through Jabra Sound+."

Jabra Elite 65t is engineered for the best true wireless voice and music experience. The Elite 65t is a third generation true wireless earbud aimed at those who want the best voice and music experience without wires. It is engineered to ensure a stable wireless connection and best call and voice quality. The 65t includes one-touch access to Siri(R), and Google Now, new integration for Amazon Alexa on-the-go and has up to 15 hours of battery life (with cradle). Jabra Elite 65t The innovative four microphone solution combined with an optimised acoustic chamber enables advanced noise suppression and voice enhancement for every type of environment. Moreover, Jabra Sound + helps the end-users modify call and music experience and conversation in the way they want. It also comes with easy-to-use controlling functions on the earbud for smoothing music and conversation experience. Jabra Elite 65t is available at 6,290 baht.

Jabra Elite Active 65t is aimed at those who want the features of the Elite 65t, but whose priority is being able to use the earbuds in an active environment. The earbuds are fully enhanced for sports use with a more secure fit, through special coating, integrated accelerometer for tracking features in the Jabra app and IP56 sweat, water and dust certification. The Elite Active 65t has five hours of listening time on one charge and two-year warranty against sweat and dust. Elite Active 65t will be available in Navy/Copper color for the of 6,990 baht.

Jabra Elite 45e is for users who want the best combined voice and music experience in a headset with a discreet design and a great fit. This soft neckband (with memory wire) headset has a lightweight form factor and a unique box microphone solution that delivers the clearest voice communication on any stereo wireless headphone. Using the Jabra Sound+ app consumer can truly make that sound your own with customizable equalizer profiles and settings. The well-designed 10 millimeter audio driver gives the perfect bass tone. With light, premium and non-irritation material of headphone, users can enjoy music and conversation upto 8 hours of battery for one charging. Jabra Elite 45e is sweat and dust prevention under the IP54 standard at the price of 3,490 baht.

"Due to most-advanced technology and Bluetooth innovation design in the market, we are sure that all three products from Jabra Elite Franchise with the two years warranty will gain strong support from customers. They will definitely be a big part of our sales growth, " Dr. Banphot concluded.