Mr. Paul Manatthaworn, General Manager of BEC-Tero Music under BEC-Tero Entertainment (Public) Company Limited, disclosed "BEC-Tero Music places high importance to music CD marketing. Despite the ongoing declining growth of overall market, there still exists the opportunity for the Company to market and generate revenue. Last year, the Company cooperated with leading partners including Qikplay.com and Boommerangshop.com to establish distribution channel of music CD from its artists via www.Qikplay.com and www.Boommerangshop.com in view of convenient and fast service as well as surging number of Smartphone users. In addition, the go-live of 4G service increases consumer confidence to order more music CDs on the Internet. The service has so far received warm welcome from music listeners, evidenced by continual increase of music CDs order volume from such websites.
Given the mentioned success, BEC-Tero Music will continue to penetrate music CD market by raising Online Marketing as the key strategy to market products in cooperation with business partners in order to extend distribution channel and consumer approach. Recently the Company announces the cooperation with "Booksmile," the leader in online distribution operator for books, entertainment media, music and movie, managed by CP All, to distribute music CD albums from BEC-Tero Music via the website www.Booksmile.co.th for more convenience of music listeners to purchase favorite and copyrighted music. Customers may order and pre-order music in the Internet via www.Booksmile.com, 24 hours, pay and wait for free delivery by postal mail. Alternatively, customers can pick up at 7-11 stores nearby nationwide. Moreover, special promotion is offered to online music shoppers. Meet the special albums starting at 99 Baht, such as Scrubb-NUDE Concert, Grove Riders and Triump Kingdom. The special promotion is available for customers from today to April 30, 2016 only for participating albums.
This cooperation shares competitive advantage of each business. The Booksmile's nationwide coverage of strong distribution network and online selling system that access target group combines a rich variety of music from BEC-Tero Music, supported by e-commerce growth potential. According to Kasikorn Research Center, this year Thai e-commerce market will grow by 15-20%, compared with last year, or a business volume of 230,000 – 240,000 million Baht. We are convinced that this cooperation will enhance competitiveness and widening scale of music CD service. In the future we plan to join hands with new partners to add more distribution channels in line with the trend of music CD order from new generation." Paul concluded.